【正文】 ...........................................................................................8 市場需求分析 ....................................................................................................................9 影響市場需求的因素 .............................................................................................9 市場購買行為模式分析 .........................................................................................95．競爭與營銷策略 ......................................................................................................................10 SWOT 分析 .....................................................................................................................10 競爭優(yōu)勢 ...............................................................................................................10 市場機(jī)遇 ................................................................................................................11 市場威脅 ................................................................................................................11 營銷策略 ..........................................................................................................................11 宣傳方式 ................................................................................................................12 價(jià)格策略 ................................................................................................................12機(jī)械有限責(zé)任公司商業(yè)計(jì)劃書2 銷售渠道 ................................................................................................................13 促銷策略 ................................................................................................................136. 主導(dǎo)服務(wù) ...................................................................................................................................14 服務(wù)模塊 ..........................................................................................................................14 售后服務(wù) ............................................................................................................................147．公司組織與人事管理 ...............................................................................................................14 人力資源管理 ..................................................................................................................168. 融資方式與財(cái)務(wù)分析 ................................................................................................................17 財(cái)務(wù)計(jì)劃簡述 ..................................................................................................................17 收入、成本費(fèi)用、稅金及利潤估算 ..............................................................................17 基本財(cái)務(wù)報(bào)表及主要輔助報(bào)表 ......................................................................................18 投資可行性分析 ..............................................................................................................21 凈現(xiàn)值法 ...............................................................................................................21 投資回收期 ...........................................................................................................22 盈利情況分析 ..................................................................................................................22 資產(chǎn)報(bào)酬率 ...........................................................................................................22 凈資產(chǎn)收益率 .......................................................................................................22 財(cái)務(wù)評價(jià)結(jié)論 ...................................................................................................................229. 公司風(fēng)險(xiǎn)分析及對策 ........................................................23 風(fēng)險(xiǎn)分析 .........................................................................................................................23 市場風(fēng)險(xiǎn) ...............................................................................................................23 經(jīng)營風(fēng)險(xiǎn) ...............................................................................................................23 風(fēng)險(xiǎn)對策 .........................................................................................................................24 市場風(fēng)險(xiǎn)對策 .......................................................................................................24 經(jīng)營風(fēng)險(xiǎn)對策 .......................................................................................................2410．結(jié)束語 ....................................................................................................................................24機(jī)械有限責(zé)任公司商業(yè)計(jì)劃書11. 概述 創(chuàng)業(yè)背景生活中拖把又臟又難擠干,這一直是使消費(fèi)者十分頭痛的問題,在冬天這個問題更顯突出。該機(jī)還能不受拖把種類的限制,能有效清除依附在拖把上的大小泥沙和贓物,并能將其順利排除機(jī)體外。本產(chǎn)品獨(dú)特的競爭優(yōu)勢，是其他大多同類產(chǎn)品無法望其項(xiàng)背的，有了它，沉重繁瑣皆拋去，輕松愉快帶回家。 某機(jī)械有限責(zé)任公司