【正文】 Effective Business Presentation ContentsAcknowledgements………………………………….IAbstract……………………………………………..IIIntroduction………………………………………………………….1Chapter One. General Concept of Business Presentations..………3 Definition of Business Presentation………………………………………...3 Classification of Business Presentation…………………………………….4 Structure of Business Presentation………………………………………….8Chapter Two Language Features of Business Presentations…….13 Use of Words………………………………………………………………13 Familiar Words versus Unfamiliar Words…………………………….13 Concrete Words versus Abstract Words………………………………14 Use of Vivid Words…………………………………………………...15 Careful Use of Jargon and Abbreviations…………………………….15 Use of Personal Nouns………………………………………………..17 Variety in Sentence Structure……………………………………………...17 Variety in Sentence Length…………………………………………...17 Active Voice versus Passive Voice……………………………………18 Use of Repetition and Rhythm…………………………………………….19 Use of Frequent Signposts………………………………………………...19 Use of Rhetorical Questions……………………………………………….20Chapter Three Techniques in Effective Business Presentations...21 Features of Effective Presentation…………………………………………21 Before the Presentation……………………………………………………23 Prepare Thoroughly…………………………………………………...23 Rehearse Repeatedly………………………………………………….23 Consider Personal Aspects……………………………………………23 During the Presentation……………………………………………………25 Maintain and Hold Audience’s Interest……………………………….25 Overe Nervousness……………………………………………….27 Use Visual Aids Effectively…………………………………………..29 Vocal Aspects…………………………………………………………30 Nonverbal Communication Skills…………………………………….35 After the Presentation……………………………………………………...38 Distribute Handouts…………………………………………………..38 Reinforce the Main Points…………………………………………….39 End with a Summary and Appreciation………………………………39Chapter Four The Fivestep Approach in Making Effective Business Presentations…………………………..40 Plan the Presentation………………………………………………………40 Identify the Purpose…………………………………………………..41 Analyze the Audience…………………………………………………41 Decide on the Content ………………………………………………..43 Organize the Presentation………………………………………………….43 Select the Material…………………………………………………….44 Prepare an Outline…………………………………………………….45 Prepare the Visual Aids……………………………………………….46 Decide on Style……………………………………………………….48 Develop the Presentation………………………………………………….49 Develop the Body…………………………………………………….49 Develop the Conclusion………………………………………………50 Develop the Introduction……………………………………………..52 Deliver the Presentation…………………………………………………...54 Handle Questions………………………………………………………….56 Admit Ignorance………………………………………………………58 Maintain Control……………………………………………………...59 Motivate Questions…………………………………………………...59 An Example of How to Make a Business Presentation with the FivestepApproach…………………………………………………………………60Conclusion…………………………………………………………..67Bibliography………………………………………………………..69AcknowledgementsIn writing this thesis I owe a host of debts to many people. Their devotion of time, effort and talent to every aspect of the paper is a model for me to learn from perpetually. So I would like to take advantage of this opportunity to express my thanks to them.First and foremost, I would like to extend my heartfelt thanks to my dear tutor, Professor Wu Yundi, for her enthusiastic support and sagacious suggestions during the process of my writing and revising this thesis. Also, she has offered a great deal of precious advice concerning my academic pursuit in the past two and a half years of my postgraduate study here. My acknowledgements also go to all the dedicated teachers of Shanghai Institute of Foreign Trade who have spared no efforts to enrich my knowledge in the past years.In addition, I feel deeply grateful to my good friends, Miss Liu Qian, Lu Yao, Ma Yanyan, who generously provided many valuable reference materials and enlightening ideas.Finally, my sincere gratitude is reserved for my beloved family for their tender love, consistent encouragement and generous support over the years.AbstractEffective interpersonal munication has always been essential for business success, as we are judged by the way we interact every day. In the daily business activity, a business person may need to present a report about a program, introduce new products and solutions to the customers, or present training programs to his employees。 all of these munications are called business presentations. With more plexity of business and greater vigor of munication, the business presentation is playing an increasingly important role in the business world. Unlike general speeches, business presentations are quite clear in their aims. They usually deal with a project, a solution, a product or a strategy. The purpose for making presentations is to explain ideas, state opinions, or put forward solutions, so they need not be expounded in a way which involves extensive examples with a variety of stylistic devices. In addition, because business presentations call for explicit and accurate statistics and facts to support the key points, there are not many emotional or exciting elements in the presentations. Since business presentations are being an integral part in the business world, it is a fact that good presentation skills are the single most mon characteristic of successful business people. Therefore, this thesis mainly aims at discussing the techniques of effective business presentations and putting forward the fivestep approach in business presentations..This thesis falls into four parts:Chapter One is devoted to the general concept of business presentations, which consists of definition, classification and structure of business presentations.Chapter Two offers a general view on the language features of business presentations. In Chapter Three, a set of techniques aimed at achieving a successful business presentation is analyzed.Chapter F