【正文】 畢業(yè)論文(設計)Pragmatic Principles in English Business Correspondence1. Introduction 12. Introduction to English business correspondence 3 Definition of business correspondence 3 Functions of English business correspondence 3 Characteristics of English business correspondence 4 Completeness 5 Concreteness 5 Clearness 6 Conciseness 6 Courtesy 6 Consideration 7 Correctness 73. Pragmatic Principles in English business correspondence 8 Brief Introduction to Pragmatic Principles 8 Grice39。s Cooperative Principle 9 Quantity Maxim and the pleteness and concreteness principle 10 Quality Maxim and the correctness principle 11 Relation Maxim 13 Manner Maxim and the clear and concise principle 14 Leech’s Politeness Principle 15 Definition of politeness 15 Maxims of Leech39。s Politeness Principle 16 Tact Maxim and Generosity Maxim 17 Approbation Maxim and Modesty Maxim 18 Agreement Maxim 18 Sympathy Maxim 194. Pragmatic strategies in English business correspondence 20 Writer strategy 20 Receiver strategy 21 Message strategy 225. Conclusion 23References 241. IntroductionWith the development of technology, business correspondence is experiencing a rebirth. In order to save time and cut expense, thousands upon thousands of business munications were conducted through cable or telex before, are now being sent by fax or . In this case, mastering the skills of writing an effective business letter in short time has bee an emergence for those who want to represent themselves positively to their customers, petitors and employers. However, posing a good business letter is not a piece of cake for those who lack of basic information of business letter, especially English business correspondence, and pragmatic principles which guide the writing of correspondence.Commercial English is a special term given to English by nonEnglish speaking nations for international trade. What a special kind of character is mercial English? Commercial English is standard English adapted to special business purposes. Few international business transactions covering finance, law, advertisement and accountant, can be fluently carried out without correspondence at some point. What is more, English is widely used in letters written to customers, agents, suppliers, shipping panies and many other people concerned. So as the importance and popularity of using English in business, more people turn to study it in the hope of adapting to the development of our society. Nevertheless, the point that business English, a plex of English and business is a kind of language which is according with pragmatic principles in context should not be neglected. Under such circumstance, making a clear idea of pragmatic principles bees an essential task for people who want to conduct business. Basing on this background, this thesis is going to discuss the application of pragmatic principles in English business correspondence and has concluded some useful strategies of posing an effective English business correspondence.2. Introduction to English business correspondence Definition of business correspondenceAccording to Oxford Advanced Learner39。s EnglishChinese Dictionary, a letter is a written message addressed to a person or an organization, usu. in an envelope and sent by post. “Business is all those activities involved in providing the goods and services needed or designed by people.” (莊學藝, 周耀宗, 1995: 63) So a business correspondence is a letter dealing with business, used in the negotiation of trade conditions in national or international businesses, concerning the quality of specified goods, specifications, quantity, price, shipment, insurance, payment, disagreement, claim, etc.. Functions of English business correspondenceNationally language is a tool for human munication. Essentially, business relies heavily upon human conversation. Nowadays business correspondence is the most frequently used means in mercial munication by corporations to keep in touch with their customers. English business correspondence plays an increasingly significant role and remains an essential part in foreign trade affairs. Undoubtedly without these letters, many of the ordinary activities of business would not be fulfilled. Business letters are used to provide services or sell products, request material or information, answer customer enquiries, maintain public relations, and serve other various business functions.Generally speaking, business letters work as an effective way to convey and get information. Despite the facts that facetoface oral munication can give message and some cases can be handled over phone. However, few business people want to visit every client one by one, particularly in the society in which the concept that time is money is prevailing for any timeconsuming and expensive idea would be abandoned. What are worse, people are not sure to obtain pletely what they hear. As a result, letter remains the best form to secure that the message is accurately sent or received。 even it is describing technical or highly detailed information.Business letters also function as written contract recognized by courts. Letters of agreement, contract, treaty, etc. are often drawn up by and between panies and independent parties have the function of stipulation, which means that these documents are binding on both sides signed. The side that breaks the terms will take political, economical or moral responsibilities.Besides, business letters serve as a part of a pany39。s permanent records. They can be evidence verify bookkeeping, inventory entries or vouchers. If a manager has any question about a customer order or an agreement, he can check the letter while he can not do the same with a phone conversation.Last but not least, business letters act as formal or informal public relation materials. They can help reveal ideas and build goodwill between businessmen and the clients, supplier