【正文】 Strategies of Business Writing for Effective Communication Acknowledgement I thank all those who have helped to make this a better paper than it would otherwise have been. Among them, I am especially grateful to Professor Zhang Chunhong, my supervisor, for his indispensable help in polishing this paper at every stage and for his kindness extended to me by furnishing reference materials My sincere gratitude also goes to my dear parents, Zhou Aiying and Fan Ande. Their unselfish love and support encourage me to go on with my study. Last but not least, I thank all the professors on the thesis defense panel for their great efforts in reviewing and appraising my paper. Abstract Business munication, in short, is the process of transferring mercerelated information from someone who has it to someone who needs it, through the use of special forms and techniques designed to enhance the receiver’s prehension of and response to that information.Business writing, a useful means of business munication, is extremely important in the daily transactions of exchanging information, ideas and plans。 ordering needed supplies。 and making decisions, rules, proposals, contracts, agreements, etc. Strategies applied in business writing are of great significance to effective munication. Therefore, this thesis starts from the importance of effective munication. The first chapter explains the definition of munication and effective munication, the ponents, the qualities and principles, the significance，and the main obstacles of effective munication. Chapter Two is concerned with message strategy in business writing. The study of the Audience Memory Curve reveals the influence of the munication process upon the memory of the audience, thereby leading to the two basic strategies — the direct approach and the indirect approach. Chapter Three focuses on the specific contents of the direct approach, which is applied popularly in writing goodnews messages and routine news messages. Such linguistic features as how to arrange the separate parts of a message into an anic whole with unity and coherence are illustrated with plenty of examples from various business occasions, and supported by tothepoint ments on the use of language. The fourth chapter, which is a counterpart of Chapter Three, centers on the indirect approach, which is employed in municating bad news. Compared with affirmative replies or routine munication, saying No requires greater language skills. As the use of language is more a matter of application and practice than a matter of theory and guidelines, Chapter Four provides contrasted sample writings to show the effects of different language expressions, again with apt ments. In the fifth chapter, the author gives additional tips for business writing like conversational style and increase of word knowledge. Key words: Audience Memory Curve, the direct approach, the indirect approach, effective munication. 內容摘要 商務溝通，簡而言之，是為了提高對信息的理解能力和回應能力，通過使用特殊的形式和技術，把技術信息從來源者傳送到需求者的一個過程。商務寫作，作為溝通的重要方式之一，在日常商務運作, 如交流信息、想法、計劃, 訂購所需物資，以及擬定決策、規(guī)則、建議、合同、協(xié)議等活動中, 起到了重要的作用。寫作策略的運用在有效的商務溝通中顯得尤為重要。本論文從有效溝通的重要性出發(fā)，在第一章中闡述了有效溝通的定義，有效溝通所涵蓋的組成要素，有效溝通的特性和原則，有效溝通本身所具有的意義以及在現(xiàn)實中所面臨的障礙。第二章著重論述商務寫作中的消息策略。作者通過對“聽眾記憶曲線”的研究，闡述了整個溝通過程在聽眾記憶中所留下的印象，從而引導出兩大基本溝通策略 — 直接法和間接法。第三章重點介紹直接法的具體內容和它在“好消息”寫作和日常業(yè)務信函寫作中的廣泛應用。本章論述了如何把消息的各個部分統(tǒng)一連貫地組成一個有機的整體, 并舉出了不同商務場合的大量溝通實例，采用“逐點對應”的方法對語言用法一一評論。第四章與第三章互為補充,討論的是在交流壞消息時用到的間接法,與積極肯定的溝通和日常交流相比，拒絕對方需要更巧妙的語言技巧。由于語言的使用雖然是個理論研究課題，但更需要通過實踐和應用來提高和加強，因此第四章通過對不同范文的對比，加以適當?shù)脑u論，來展示不同的語言表達產生的效果反差。在第五章中，作者對于商務寫作又補充了一些其他的建議，如采用對話式的寫作風格和增進對字、詞知識的理解和掌握等。 關鍵詞：聽眾記憶曲線，直接法，間接法，有效溝通 Contents ACKNOWLEDGEMENT .....................................................................................................................2ABSTRACT ............................................................................................................................................3CHAPTER ONE: THE SIGNIFICANCE OF EFFECTIVE COMMUNICATION .......................7INTRODUCTION..............................................................................................................................7 DEFINITION OF COMMUNICATION AND EFFECTIVE COMMUNICATION ........................8 COMPONENTS OF EFFECTIVE COMMUNICATION.............................................................8 Source......................................................................................................................................8 Audience..................................................................................................................................8 Goal .........................................................................................................................................8 Context ....................................................................................................................................9 Message...................................................................................................................................9 Media.......................................................................................................................................9 Feedback..................................................................................................................................9 THE QUALITIES OF EFFECTIVE COMMUNICATION ........................................................10 Accuracy................................................................................................................................10 Clarity..............................................................