【正文】 200 噸 茶 葉 精 深 加 工 新 建 項(xiàng) 目可行性研究報(bào)告200 噸茶葉精深加工新建項(xiàng)目可行性研究報(bào)告目 錄第一章 總 論 .......................................................................................1 項(xiàng)目概要 ........................................................................................................................1 項(xiàng)目單位基本情況 ....................................................................................................1 項(xiàng)目建設(shè)內(nèi)容 ............................................................................................................1 項(xiàng)目建設(shè)方案 ............................................................................................................1 投資概算及資金來源 ................................................................................................1 投資概算 .................................................................................................................1 資金來源 .................................................................................................................1 主要技術(shù)經(jīng)濟(jì)指標(biāo) ....................................................................................................2 主要技術(shù)指標(biāo) .........................................................................................................2 主要經(jīng)濟(jì)指標(biāo) .........................................................................................................2 可行性研究報(bào)告編制依據(jù) ............................................................................................2 綜合評(píng)價(jià) ........................................................................................................................2 項(xiàng)目建設(shè)的必要性 ....................................................................................................2 可行性 ........................................................................................................................3 風(fēng)險(xiǎn)評(píng)估 ....................................................................................................................3 結(jié)論與建議 ....................................................................................................................3第二章 背景及必要性 ...........................................................................5 項(xiàng)目建設(shè)背景 ................................................................................................................5 項(xiàng)目建設(shè)的必要性 ........................................................................................................6 是項(xiàng)目區(qū)農(nóng)業(yè)和農(nóng)村經(jīng)濟(jì)結(jié)構(gòu)戰(zhàn)略性調(diào)整的需要 ................................................6 是增加農(nóng)民收入、解決“三農(nóng)”問題的需要 ..............................................................7 是提高農(nóng)業(yè)科技含量和培植龍頭企業(yè)，推進(jìn)農(nóng)業(yè)產(chǎn)業(yè)化經(jīng)營(yíng)的需要 ...................7 是滿足市場(chǎng)日益增長(zhǎng)和實(shí)現(xiàn)企業(yè)服務(wù)社會(huì)能力的需要 ........................................8第三章 建設(shè)條件 ...................................................................................9 項(xiàng)目區(qū)概況 ....................................................................................................................9 地理位置及區(qū)域范圍 ................................................................................................9　自然資源狀況 .............................................................................................................9　社會(huì)經(jīng)濟(jì)狀況 ...........................................................................................................10 項(xiàng)目關(guān)聯(lián)產(chǎn)業(yè)的發(fā)展?fàn)顩r ......................................................................................10　項(xiàng)目建設(shè)地點(diǎn)選擇 ...................................................................................................11　項(xiàng)目實(shí)施的有利條件 ..................................................................................................11　政策環(huán)境 ...................................................................................................................11 資源優(yōu)勢(shì) ..................................................................................................................11 科技開發(fā)能力 ..........................................................................................................12 基礎(chǔ)設(shè)施條件 ..........................................................................................................12 主要障礙因素及解決方案 ..........................................................................................13 主要障礙因素 ..........................................................................................................13 主要障礙因素的解決方案 ......................................................................................13第四章 建設(shè)單位基本情況 .................................................................15 建設(shè)單位概況 ..............................................................................................................15 研發(fā)能力 ......................................................................................................................15 企業(yè)財(cái)務(wù)狀況 ..............................................................................................................16 法人代表基本情況 ......................................................................................................16第五章　 市場(chǎng)分析與銷售方案 .............................................................17　市場(chǎng)分析 ......................................................................................................................17　項(xiàng)目產(chǎn)品市場(chǎng)供求現(xiàn)狀 ...........................................................................................17　市場(chǎng)前景分析 ...........................................................................................................18　項(xiàng)目產(chǎn)品的市場(chǎng)競(jìng)爭(zhēng)優(yōu)勢(shì)分析 ...............................................................................18　銷售策略、方案和營(yíng)銷 模式 .......................................................................................19 銷售策略 ..................................................................................................................19　品牌策略 ................................................................................................................19　宣傳策略 ......................................................