【正文】 項目類別：種養(yǎng)項目（畜牧養(yǎng)殖）項目代碼：快速養(yǎng)殖 300 萬只高質(zhì)蛋雞苗繁育項目可行性研究報告項目單位：XX 省 XX 糧油食品進出口公司項目建設地點：XX 市 XX 區(qū) XX 鎮(zhèn)、目 錄第一章 總 論 ...........................................1 項目單位基本情況 ........................................1 概況 .......................................................................................................................1 財務狀況 ...............................................................................................................3 法人代表基本情況 ...............................................................................................3 項目建設方案 ............................................4 項目名稱、建設性質(zhì)及建設地點 .......................................................................4 產(chǎn)品方案及規(guī)模 ....................................................................................................4 品種、技術、設備方案 ........................................................................................5 土建工程 ...............................................................................................................5 建設期限 ...............................................................................................................6 投資結構及資金來源 ...........................................................................................6 項目效益 ...............................................................................................................6 可行性研究報告編制依據(jù) ..................................7 綜合評價 ................................................7 項目建設的必要性、可行性 ...............................................................................7 風險評估 ...............................................................................................................8 帶動作用 ...............................................................................................................8 問題及解決方案 ...................................................................................................9 結論與建議 ...........................................................................................................9第二章 背景及必要性 ....................................10 項目區(qū)社會經(jīng)濟狀況 .....................................10 自然資源 .............................................................................................................10 社會條件概況 .....................................................................................................10 項目所在地的現(xiàn)有基礎設施狀況 .....................................................................11 相關產(chǎn)業(yè)發(fā)展現(xiàn)狀 .......................................13 我國畜牧業(yè)的發(fā)展現(xiàn)狀 .....................................................................................13 雞蛋產(chǎn)業(yè)的發(fā)展現(xiàn)狀 .........................................................................................13 我省相關產(chǎn)業(yè)發(fā)展現(xiàn)狀 .....................................................................................14 項目建設的必要性 .......................................15 本項目建設有利于促進農(nóng)業(yè)由傳統(tǒng)型向現(xiàn)代型的結構轉變 .........................15 本項目的建設有利于農(nóng)業(yè)產(chǎn)業(yè)鏈條的完善和延伸 .........................................16 本項目的建設能促農(nóng)業(yè)結構調(diào)整及農(nóng)民增收 .................................................17 本項目建設符合發(fā)展可持續(xù)發(fā)展農(nóng)業(yè)的要求 ..................................................18 本項目的建設有助于解決企業(yè)自身發(fā)展問題 .................................................18第三章 項目選址和建設條件 ..............................19 建設地點選擇 ...........................................19 選址原則 .............................................................................................................19 選址依據(jù) .............................................................................................................19 地理位置、土地類型、來源方式和占地面積 .................................................19 建設條件 ...............................................20 自然條件 .............................................................................................................20 資源、科技支撐條件 .........................................................................................20 基礎設施條件 .....................................................................................................21第四章 市場分析與銷售方案 ..............................22 市場分析 ...............................................22 市場供求現(xiàn)狀及前景分析 .................................................................................22 市場競爭優(yōu)勢分析 .............................................................................................23 營銷策略、方案、模式 ...................................26 銷售策略 .............................................................................................................26 銷售模式 .............................................................................................................27 銷售隊伍和銷售網(wǎng)絡建設 .................................................................................27 市場風險分析 ...........................................28 市場風險因素分析 .............................................................................................28 防范和降低風險的對策 .....................................................................................29第五章 建設方案 ........................................30 產(chǎn)品方案和建設規(guī)模 .....................................30 產(chǎn)品方案 .............................................................................................................30 建設規(guī)模 .............................................................................................................30 建設規(guī)劃和布局 .........................................31 建設規(guī)劃 .............................................................................................................31 建設布局 .............................................................................................................32 建設標準和產(chǎn)品標準 .....................................32 建設標準 .............................................................................................................32 產(chǎn)品標準 .............................................................................................................33 技術（工藝）方案 .......................................34