【正文】 ...................................4 項(xiàng)目名稱、建設(shè)性質(zhì)及建設(shè)地點(diǎn) .......................................................................4 產(chǎn)品方案及規(guī)模 ....................................................................................................4 品種、技術(shù)、設(shè)備方案 ........................................................................................5 土建工程 ...............................................................................................................5 建設(shè)期限 ...............................................................................................................6 投資結(jié)構(gòu)及資金來(lái)源 ...........................................................................................6 項(xiàng)目效益 ...............................................................................................................6 可行性研究報(bào)告編制依據(jù) ..................................7 綜合評(píng)價(jià) ................................................7 項(xiàng)目建設(shè)的必要性、可行性 ...............................................................................7 風(fēng)險(xiǎn)評(píng)估 ...............................................................................................................8 帶動(dòng)作用 ...............................................................................................................8 問(wèn)題及解決方案 ...................................................................................................9 結(jié)論與建議 ...........................................................................................................9第二章 背景及必要性 ....................................10 項(xiàng)目區(qū)社會(huì)經(jīng)濟(jì)狀況 .....................................10 自然資源 .............................................................................................................10 社會(huì)條件概況 .....................................................................................................10 項(xiàng)目所在地的現(xiàn)有基礎(chǔ)設(shè)施狀況 .....................................................................11 相關(guān)產(chǎn)業(yè)發(fā)展現(xiàn)狀 .......................................13 我國(guó)畜牧業(yè)的發(fā)展現(xiàn)狀 .....................................................................................13 雞蛋產(chǎn)業(yè)的發(fā)展現(xiàn)狀 .........................................................................................13 我省相關(guān)產(chǎn)業(yè)發(fā)展現(xiàn)狀 .....................................................................................14 項(xiàng)目建設(shè)的必要性 .......................................15 本項(xiàng)目建設(shè)有利于促進(jìn)農(nóng)業(yè)由傳統(tǒng)型向現(xiàn)代型的結(jié)構(gòu)轉(zhuǎn)變 .........................15 本項(xiàng)目的建設(shè)有利于農(nóng)業(yè)產(chǎn)業(yè)鏈條的完善和延伸 .........................................16 本項(xiàng)目的建設(shè)能促農(nóng)業(yè)結(jié)構(gòu)調(diào)整及農(nóng)民增收 .................................................17 本項(xiàng)目建設(shè)符合發(fā)展可持續(xù)發(fā)展農(nóng)業(yè)的要求 ..................................................18 本項(xiàng)目的建設(shè)有助于解決企業(yè)自身發(fā)展問(wèn)題 .................................................18第三章 項(xiàng)目選址和建設(shè)條件 ..............................19 建設(shè)地點(diǎn)選擇 ...........................................19 選址原則 .............................................................................................................19 選址依據(jù) .............................................................................................................19 地理位置、土地類型、來(lái)源方式和占地面積 .................................................19 建設(shè)條件 ...............................................20 自然條件 .............................................................................................................20 資源、科技支撐條件 .........................................................................................20 基礎(chǔ)設(shè)施條件 .....................................................................................................21第四章 市場(chǎng)分析與銷售方案 ..............................22 市場(chǎng)分析 ...............................................22 市場(chǎng)供求現(xiàn)狀及前景分析 .................................................................................22 市場(chǎng)競(jìng)爭(zhēng)優(yōu)勢(shì)分析 .............................................................................................23 營(yíng)銷策略、方案、模式 ...................................26 銷售策略 .............................................................................................................26 銷售模式 .............................................................................................................27 銷售隊(duì)伍和銷售網(wǎng)絡(luò)建設(shè) .................................................................................27 市場(chǎng)風(fēng)險(xiǎn)分析 ...........................................28 市場(chǎng)風(fēng)險(xiǎn)因素分析 .............................................................................................28 防范和降低風(fēng)險(xiǎn)的對(duì)策 .....................................................................................29第五章 建設(shè)方案 ........................................30 產(chǎn)品方案和建設(shè)規(guī)模 .....................................30 產(chǎn)品方案 .............................................................................................................30 建設(shè)規(guī)模 .............................................................................................................30 建設(shè)規(guī)劃和布局 .........................................31 建設(shè)規(guī)劃 .............................................................................................................31 建設(shè)布局 .............................................................................................................32 建設(shè)標(biāo)準(zhǔn)和產(chǎn)品標(biāo)準(zhǔn) .....................................32 建設(shè)標(biāo)準(zhǔn) .............................................................................................................32 產(chǎn)品標(biāo)準(zhǔn) .............................................................................................................33 技術(shù)（工藝）方案 .......................................34 技術(shù)路線及流程 .................................................................................................34 工藝（技術(shù)）流程說(shuō)明 .....................................................................................35 品種及主要技術(shù)來(lái)源的可靠性和可得性 .........................................................37 主要技術(shù)參數(shù) .....................................................................................................38 物料平衡分析 .....................................................................................................39 設(shè)備選型方案 ..........................................40 主體工程方案 .........