【正文】 建設(shè)大型寫字樓大廈項目可行性研究報告建設(shè)大型寫字樓大廈項目可行性研究報告1建設(shè)大型寫字樓大廈項目建設(shè)大型寫字樓大廈項目可行性研究報告可行性研究報告建設(shè)大型寫字樓大廈項目可行性研究報告建設(shè)大型寫字樓大廈項目可行性研究報告2第一部分第一部分 　　 項目背景項目背景 .......................................................................................................................3第一章 可行性報告編制依據(jù)及說明 .......................................................................................3編制依據(jù) ................................................................................................................................3編制說明： ............................................................................................................................3第二章　項目概況 ......................................................................................................................4１．基本情況 ........................................................................................................................4２．發(fā)展趨勢預(yù)測 ................................................................................................................6第三章：市場調(diào)查與分析 ..........................................................................................................6第一節(jié)：宏觀市場分析 ........................................................................................................6經(jīng)濟(jì)綜合實力增強(qiáng) ..........................................................................................................7經(jīng)濟(jì)實力的增強(qiáng)帶動人們消費(fèi)觀念的深層變革 ..........................................................7成長中的消費(fèi)力引發(fā)某新一輪商業(yè)革命 ......................................................................8消費(fèi)形態(tài)與觀念變化分析： ..........................................................................................9某酒店業(yè)發(fā)展趨勢與前景分析 ....................................................................................10第二節(jié) 微觀市場調(diào)研與分析 .................................................................................................36一、區(qū)域發(fā)展現(xiàn)狀及區(qū)內(nèi)人口構(gòu)成 ..................................................................................36二、區(qū)域商業(yè)發(fā)展趨勢 ——呼喚 ......................................................................................36第二部分：項目總體戰(zhàn)略規(guī)劃第二部分：項目總體戰(zhàn)略規(guī)劃 .....................................................................................................37第四章．項目建設(shè)方案 ............................................................................................................37一、項目總體情況 ..............................................................................................................37二、項目管理情況： ..........................................................................................................37三、和平大廈規(guī)劃審批情況： ..........................................................................................38四．和平大廈設(shè)計說明 ......................................................................................................39五、和平大廈項目進(jìn)展情況及工程進(jìn)度計劃 ..................................................................39第五章　項目定位 ....................................................................................................................41一、定位依據(jù) ......................................................................................................................41二、定位策略 ......................................................................................................................41項目定位 ..............................................................................................................................42２．概念定位： ..................................................................................................................42第六章 營銷策略 ......................................................................................................................44“和平大廈 ”項目營銷目標(biāo) ..................................................................................................44銷售、租賃比例安排 ..........................................................................................................44定價策略 ..............................................................................................................................45營銷促進(jìn) ..............................................................................................................................47營銷周期安排 ......................................................................................................................48可售面積營銷進(jìn)度安排 ......................................................................................................49回款進(jìn)度安排 ......................................................................................................................50第七章　資本運(yùn)作思路 ............................................................................................................50一、投資組合方式 ..............................................................................................................50二、資金運(yùn)作方式 ..............................................................................................................51第八章　項目利潤保證策略 ....................................................................................................52一、遵循市場規(guī)律 　 實現(xiàn)多方共贏 ..................................................................................52二、加強(qiáng)橫向合作 　 構(gòu)建跨行業(yè)盈利橋梁 ......................................................................53建設(shè)大型寫字樓大廈項目可行性研究報告建設(shè)大型寫字樓大廈項目可行性研究報告3三 　 項目開發(fā)資金支撐體系 ..............................................................................................54第三部分第三部分 　　 經(jīng)濟(jì)評價與風(fēng)險分析經(jīng)濟(jì)評價與風(fēng)險分析 .................................................................................................55第九章　項目經(jīng)濟(jì)評價 ............................................................................................................55第一節(jié) 　 建設(shè)資金籌措方案和投資估算 ..........................................................................55第二 節(jié) 項目財務(wù)風(fēng)險評價 ..........................................................................................58第十章 項目風(fēng)險分析 ..............................................................................................................631．國家