【正文】 恒昇銷售網(wǎng)絡(luò)管理系統(tǒng)方案建議書北京杰合偉業(yè)軟件技術(shù)有限公司 1 / 36目 錄1. 引言 .....................................................................................................................................................12. 公司介紹 .........................................................................................................................................43. 需求概述 .........................................................................................................................................5 銷售網(wǎng)絡(luò)背景 .....................................................................................................................................5 現(xiàn)狀分析 .............................................................................................................................................6 行業(yè)業(yè)務(wù)特點(diǎn) .............................................................................................................................6 存在的問(wèn)題 .................................................................................................................................6 用戶需求概述 .....................................................................................................................................7 銷售網(wǎng)絡(luò)簡(jiǎn)圖 .............................................................................................................................84. 業(yè)務(wù)流程 .......................................................................................................................................10 分公司業(yè)務(wù)流程 ...............................................................................................................................10 北京專賣店業(yè)務(wù)流程 .......................................................................................................................115 系統(tǒng)功能 .......................................................................................................................................12 恒昇銷售網(wǎng)絡(luò)管理系統(tǒng)的目標(biāo) .............................................................................................................12 恒昇銷售網(wǎng)絡(luò)管理系統(tǒng)的功能 ...........................................................................................................12 銷售網(wǎng)絡(luò)數(shù)據(jù)管理（ NET） .....................................................................................................13 銷售需求管理（ DMD） ..........................................................................................................14 銷售事務(wù)處理（ SAL） ...............................................................................................................15 銷售資源計(jì)劃（ DRP） ...........................................................................................................16 銷售發(fā)運(yùn)管理（ SHP） ................................................................................................................17 銷售支持子系統(tǒng) ( SPT )..............................................................................................................18 庫(kù)存管理子系統(tǒng) ( SPT )..............................................................................................................18 恒昇銷售網(wǎng)絡(luò)管理系統(tǒng)的特點(diǎn)與優(yōu)勢(shì) ...........................................................................................19 銷售資源計(jì)劃（ DRP）適應(yīng)多種銷售模式 .............................................................................19 靈活構(gòu)造銷售 BOM .....................................................................................................................19 多需求來(lái)源、多種預(yù)測(cè)方法 .......................................................................................................19 適應(yīng)完整的服務(wù)網(wǎng)絡(luò) ...................................................................................................................20 細(xì)膩的銷售事務(wù)處理過(guò)程 ...........................................................................................................20 發(fā)運(yùn)過(guò)程自動(dòng)化 ...........................................................................................................................20 支持大中型企業(yè) /集團(tuán)的經(jīng)營(yíng)管理 ...........................................................................................21 支持面向國(guó)際市場(chǎng)的經(jīng)營(yíng)管理 ...................................................................................................21 低投入、低運(yùn)行、低維護(hù) ...........................................................................................................21 高度集成化、模塊化 .................................................................................................................21 良好可擴(kuò)展性和可開發(fā)性 .........................................................................................................21 高安全性和可靠性 .....................................................................................................................22 靈活的報(bào)表工具 .........................................................................................................................226 關(guān)鍵技術(shù)與優(yōu)勢(shì) .....................................................................................................................23 系統(tǒng)對(duì)象選擇 ...................................................................................................................................23 客戶關(guān)系管理（CRM）技術(shù) ..........................................................................................................23 客戶關(guān)系管理的基本概念 .......................................................................................................23 客戶關(guān)系管理的應(yīng)用范圍 .......................................................................................................24 柔性構(gòu)件技術(shù) ...................................................................................................................25 優(yōu)化調(diào)度 ...........................................................................................................................................25 GIS/GPS 應(yīng)用 .............................................................