【正文】 恒昇銷售網絡管理系統(tǒng)方案建議書北京杰合偉業(yè)軟件技術有限公司 1 / 36目 錄1. 引言 .....................................................................................................................................................12. 公司介紹 .........................................................................................................................................43. 需求概述 .........................................................................................................................................5 銷售網絡背景 .....................................................................................................................................5 現(xiàn)狀分析 .............................................................................................................................................6 行業(yè)業(yè)務特點 .............................................................................................................................6 存在的問題 .................................................................................................................................6 用戶需求概述 .....................................................................................................................................7 銷售網絡簡圖 .............................................................................................................................84. 業(yè)務流程 .......................................................................................................................................10 分公司業(yè)務流程 ...............................................................................................................................10 北京專賣店業(yè)務流程 .......................................................................................................................115 系統(tǒng)功能 .......................................................................................................................................12 恒昇銷售網絡管理系統(tǒng)的目標 .............................................................................................................12 恒昇銷售網絡管理系統(tǒng)的功能 ...........................................................................................................12 銷售網絡數(shù)據(jù)管理（ NET） .....................................................................................................13 銷售需求管理（ DMD） ..........................................................................................................14 銷售事務處理（ SAL） ...............................................................................................................15 銷售資源計劃（ DRP） ...........................................................................................................16 銷售發(fā)運管理（ SHP） ................................................................................................................17 銷售支持子系統(tǒng) ( SPT )..............................................................................................................18 庫存管理子系統(tǒng) ( SPT )..............................................................................................................18 恒昇銷售網絡管理系統(tǒng)的特點與優(yōu)勢 ...........................................................................................19 銷售資源計劃（ DRP）適應多種銷售模式 .............................................................................19 靈活構造銷售 BOM .....................................................................................................................19 多需求來源、多種預測方法 .......................................................................................................19 適應完整的服務網絡 ...................................................................................................................20 細膩的銷售事務處理過程 ...........................................................................................................20 發(fā)運過程自動化 ...........................................................................................................................20 支持大中型企業(yè) /集團的經營管理 ...........................................................................................21 支持面向國際市場的經營管理 ...................................................................................................21 低投入、低運行、低維護 ...........................................................................................................21 高度集成化、模塊化 .................................................................................................................21 良好可擴展性和可開發(fā)性 .........................................................................................................21 高安全性和可靠性 .....................................................................................................................22 靈活的報表工具 .........................................................................................................................226 關鍵技術與優(yōu)勢 .....................................................................................................................23 系統(tǒng)對象選擇 ...................................................................................................................................23 客戶關系管理（CRM）技術 ..........................................................................................................23 客戶關系管理的基本概念 .......................................................................................................23 客戶關系管理的應用范圍 .......................................................................................................24 柔性構件技術 ...................................................................................................................25 優(yōu)化調度 ...........................................................................................................................................25 GIS/GPS 應用 .............................................................