某科技集團(tuán)業(yè)務(wù)運(yùn)營方案(已修改)
2025-05-14 03:07 本頁面
【正文】 第四部分業(yè)務(wù)運(yùn)營方案1 / 33目 錄1 運(yùn)營目標(biāo)和思路 .........................................................................................................................................22 產(chǎn)品規(guī)劃 .....................................................................................................................................................3 產(chǎn)品分類 ............................................................................................................................................3 訂閱類型彩信業(yè)務(wù) ............................................................................................................................3 新聞雜志 ...........................................................................................................................................3 娛樂生活雜志 ...................................................................................................................................5 品牌雜志 ...........................................................................................................................................9 圖片類 .............................................................................................................................................10 鈴音類 .............................................................................................................................................12 賀卡 .................................................................................................................................................13 其他 .................................................................................................................................................14 互動類型彩信業(yè)務(wù) ..........................................................................................................................14 彩信名片 .........................................................................................................................................14 彩信賀卡 ..........................................................................................................................................15 產(chǎn)品資費(fèi)建議 ..................................................................................................................................163 運(yùn)營搭建 ...................................................................................................................................................17 彩信 WEB/WAP 門戶建設(shè)(彩信體驗(yàn)站) ..........................................................................................17 網(wǎng)站主要功能塊 ............................................................................................................................17 網(wǎng)站欄目劃分 ................................................................................................................................19 產(chǎn)品管理 ..........................................................................................................................................23 產(chǎn)品邏輯管理 ................................................................................................................................23 產(chǎn)品代碼及上行管理 ....................................................................................................................23 精細(xì)化運(yùn)營 ......................................................................................................................................24 針對用戶使用行為 ........................................................................................................................24 針對多媒體消息下行到達(dá)情況 ....................................................................................................26 針對一次群發(fā)推廣效果的評估指標(biāo) ............................................................................................26 業(yè)務(wù)運(yùn)營分析 ................................................................................................................................27 多媒體消息俱樂部 ....................................................................................................
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