某科技集團(tuán)業(yè)務(wù)運(yùn)營(yíng)方案(已修改)
2025-05-14 03:07 本頁(yè)面
【正文】 第四部分業(yè)務(wù)運(yùn)營(yíng)方案1 / 33目 錄1 運(yùn)營(yíng)目標(biāo)和思路 .........................................................................................................................................22 產(chǎn)品規(guī)劃 .....................................................................................................................................................3 產(chǎn)品分類(lèi) ............................................................................................................................................3 訂閱類(lèi)型彩信業(yè)務(wù) ............................................................................................................................3 新聞雜志 ...........................................................................................................................................3 娛樂(lè)生活雜志 ...................................................................................................................................5 品牌雜志 ...........................................................................................................................................9 圖片類(lèi) .............................................................................................................................................10 鈴音類(lèi) .............................................................................................................................................12 賀卡 .................................................................................................................................................13 其他 .................................................................................................................................................14 互動(dòng)類(lèi)型彩信業(yè)務(wù) ..........................................................................................................................14 彩信名片 .........................................................................................................................................14 彩信賀卡 ..........................................................................................................................................15 產(chǎn)品資費(fèi)建議 ..................................................................................................................................163 運(yùn)營(yíng)搭建 ...................................................................................................................................................17 彩信 WEB/WAP 門(mén)戶(hù)建設(shè)(彩信體驗(yàn)站) ..........................................................................................17 網(wǎng)站主要功能塊 ............................................................................................................................17 網(wǎng)站欄目劃分 ................................................................................................................................19 產(chǎn)品管理 ..........................................................................................................................................23 產(chǎn)品邏輯管理 ................................................................................................................................23 產(chǎn)品代碼及上行管理 ....................................................................................................................23 精細(xì)化運(yùn)營(yíng) ......................................................................................................................................24 針對(duì)用戶(hù)使用行為 ........................................................................................................................24 針對(duì)多媒體消息下行到達(dá)情況 ....................................................................................................26 針對(duì)一次群發(fā)推廣效果的評(píng)估指標(biāo) ............................................................................................26 業(yè)務(wù)運(yùn)營(yíng)分析 ................................................................................................................................27 多媒體消息俱樂(lè)部 ....................................................................................................
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