商業(yè)地產(chǎn)招商營(yíng)運(yùn)制度業(yè)務(wù)指導(dǎo)大綱33(已修改)
2025-04-30 03:49 本頁(yè)面
【正文】 集團(tuán)商業(yè)板塊工作指導(dǎo)大綱招商部、營(yíng)運(yùn)部（試行）南通招商部2009610目 錄商業(yè)管理制度及招商管理準(zhǔn)則.............................................................5第一部分 招商管理......................................................................5第一節(jié) 市場(chǎng)調(diào)研........................................................................5一、市場(chǎng)調(diào)研工作界定...................................................................5二、市場(chǎng)調(diào)研準(zhǔn)備.......................................................................5三、市場(chǎng)調(diào)研工作計(jì)劃、內(nèi)容及要求.......................................................6第二節(jié) 商業(yè)業(yè)態(tài)規(guī)劃、招商政策及租金方案................................................7一、業(yè)態(tài)規(guī)劃...........................................................................7二、招商政策及租金方案.................................................................8第三節(jié) 商業(yè)項(xiàng)目招商....................................................................8一、招商工作安排.......................................................................8二、招商準(zhǔn)備...........................................................................9（一）準(zhǔn)備招商資料.....................................................................9（二）招商人員培訓(xùn).....................................................................9三、招商實(shí)施...........................................................................10（一）項(xiàng)目準(zhǔn)入機(jī)制.....................................................................10（二）招商實(shí)施要求.....................................................................11（三）合同管理.........................................................................12（四）商家經(jīng)營(yíng)狀況分析及商源置換.......................................................12（五）招商經(jīng)理責(zé)任制...................................................................12（六）招商人員的工作職責(zé)...............................................................13三、管理、檢查、考核、獎(jiǎng)懲.............................................................14（一）招商計(jì)劃及考核...................................................................14（二）招商績(jī)效考核.....................................................................14第二部分 招商人員行為準(zhǔn)則.............................................................14一、禮儀規(guī)范...........................................................................16二、工作紀(jì)律...........................................................................19三、保密制度與回訪制度.................................................................20四、懲罰措施.........................................................................21第三部分 商源管理....................................................................21一、商源收集工作.....................................................................22（一）商戶資源尋求途徑及辦法.........................................................22（二）商源分類及收集內(nèi)容.............................................................22（三）商源調(diào)查、登記.................................................................22二、商源管理........................................
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