【正文】 International Human Resourse Management—— Managing Perple in a Multinational ContextTeaching Materials of English16Chapter 1 IntroductionLearning objectivesAfter considering this chapter, the reader will be able to describel The internationalization of businessl The internationalization of HRMl The three major forms of IHRMl Differences between international and domestic HRMl The theories for HRM amp。 IHRMKey terms216。 International business (IB)216。 International Human Resource Management (IHRM)216。 Multinational enterprises (MNEs)216。 Small and mediumsized enterprises (SMEs)216。 Strategic IHRM (SIHRM)1. International businessThe cases for begainningACTION 1. Name one campany or two with running IB.2. Harry Ramsden’s goes internationalThe internationalization of business just as many large panies such as Motorola, GE, etc., have been required to go global over the past decade, small and mediumsized firms (SMEs) have done the same, such as Harry Ramsden39。s, reported in IHRM in Action. It is the smaller and mediumsized firms, such as Harry Ramsden39。s Fish and Chips (from the UK), that illustrate what is happening to extend the impact of international business throughout the world. You can name other examples to illustrate this point.Harry Ramsden39。s goes internationalDeepfried fish and chips have been a perennially (持續(xù)不斷地,一直地), popular food in England. But they have historically been very local in their operation. One of England39。s premium (特級的) fishandchip shops, Harry Ramsden39。s, though, founded in Guiseley, Yorkshire, in 1928, is one of the few that have opened shops at multiple locations. BY 1994 the pany had eight branches in Britain, with four more scheduled for opening, and one in Dublin, Ireland. Its busiest UK location is in the resort town of Blackpool, generating annual sales of 163。 million (US$ million). Harry Ramsden39。s managers, however, were not satisfied with this success, they wanted to turn Harry Ramsden39。s into a global enterprise.To this end, in 1992 the pany opened its first international operation in Hong Kong. According to finance director Richard Taylor, We marketed the product as39。Britain39。s fast food, and it proved extremely successful. Within two years the Hong Kong venture was already generating annual sales equivalent to its Blackpool operations. Half of the initial clientele (顧客) in Hong Kong were British expatriates, but within a couple of years, more than 80 percent of customers were ethnic Chinese.Emboldened by this success, Harry Ramsden39。s has (as of 1999) opened additional branches in Singapore, Dublin, Ireland, Dubai, United Arab Emirates (阿拉伯酋長國), and Melbourne, Australia。 but its biggest potential target market is seen as Japan. In an experimental shop in Tokyo, the Japanese took to this product, despite their traditional aversion to greasy food. So Harry Ramsden39。s began to look for Japanese partner to establish a joint venture in Japan.As for the future, Richard Taylor states their international strategy: we want Harry Ramsden39。s to bee a global brand. In the short term the greatest return will be in the UK. But it would be a mistake to saturate the UK and the turn to the rest of the world. We39。d probably e a cropper (失敗) when we internationalized. We need experience now.2. The importance of study IHRMACTION Demonstrate the issue by a case in ShanghaiSupplementary material from China Daily, 20080102, page 5Shanghai ‘heaven’ for expatriates~ 60,000 foreign professionals drawn to opportunities in cityBY WANG HONGYI AND QIAN YANFENGSHANGHAI: For 28yearold Selvamaniam Kosala, working in Shanghai is both a refreshing and rewarding experience. The electronics engineer from Kuala Lumpur, Malaysia, moved to the city in November 2005 with her husband, a product manager for the AsiaPacific region of Royal Philips Electronics. Kosie, as she likes to be called, said that while she was quite content with her life and work back home, the opportunities offered in a rapidly developing China were just too good to resist. I think I made the right decision. Kosie said. The city provides great opportunities for foreigners like us who want to start a career here. Kosie works in the technical writing division at IBM in the city39。s Pudong hitech zone. I have been even happier since my daughter was born 10 months ago, she said. She seems to like the city as much as we do, and I hope that growing up in a bilingual environment will benefit her in the future. In recent years, Shanghai has witnessed a huge rise in the number of foreigners moving to the city to live. According to the municipal labor and social security bureau, the number of expatriate workers living in the city grew from 4,000 in 2000 to more than 60,000 at the end of last year. Sun Hande, director of the bureau39。s labor and employment center for foreigners, said: This shows Shanghai is being more and more foreignerfriendly and an increasingly popular choice among expats as a place to start a new career. The largest numbers of expats hail from Japan, the United States and South Korea. Most of them have good academic qualifications, with 89 percent holding bachelor39。s degrees or better, he said. Most expats work for foreign firms in managerial and technical positions in areas such as real estate, banking, insurance and consultancy. My friends think Shanghai is heaven. This is partly because foreigners are paid more than local people, but the cost of living is low, Marie Sander, a young German woman working as an intern at a Chinese consultancy firm in Shanghai, who plans to stay after graduation in Germany, said. Sun said foreigners looking to work in Shanghai can now apply online for an official permit and the bureau will process their applications within five days, faster than the national standard of 15 days. Procedures at the entryexit