【正文】 課程（中文）Course NameCredit課程簡介（中文）Course DescriptionExamination mode管理學(xué)（石振香）Management3管理學(xué)是經(jīng)濟(jì)、管理類專業(yè)的專業(yè)基礎(chǔ)課程和核心課程，是一門系統(tǒng)地研究管理過程的普遍規(guī)律、基本原理和一般方法的科學(xué)。本課程詳細(xì)講解了計劃、組織、領(lǐng)導(dǎo)與控制等管理職能的客觀規(guī)律和實施方法。課程采用課堂教學(xué)、科研和實踐活動一體化的教學(xué)方式，以課堂教學(xué)為主，科研和社會實踐活動為輔，加強學(xué)生對管理學(xué)理論和知識的理解和認(rèn)識，增強學(xué)生參與管理實踐的意識。本課程的任務(wù)是使學(xué)生能夠系統(tǒng)地掌握管理學(xué)的知識體系，能綜合運用管理學(xué)的基本理論和方法，并分析和解決管理中的實際問題，為后續(xù)專業(yè)課程的學(xué)習(xí)奠定管理學(xué)基礎(chǔ)。Management, the basic and core discipline of economics and management students, is a science which systematically studies the universal law, basic principles and general methods of the management process. This course teaches the objective laws and methods of the management functions in details, such as planning, organizing, leading and controlling, etc. In order to strengthen students’ understanding of management theories and knowledge and enhance awareness of participating in the management practices, the course uses teaching methods including classroom teaching, researching and social practicing. Classroom teaching is the main part, while others are auxiliary. This course’s target is to enable students to master the management’s knowledge system, to apply basic theories and methods, to analyze and solve practical problems in management and lay a good management foundation for followup study of major disciplines.Written examination 經(jīng)濟(jì)學(xué)原理（李林芳）Principles of Economics4經(jīng)濟(jì)學(xué)原理是一門研究一定經(jīng)濟(jì)制度下資源配置與利用的課程。本課程包括微觀經(jīng)濟(jì)學(xué)和宏觀經(jīng)濟(jì)學(xué)兩部分。微觀經(jīng)濟(jì)學(xué)以單個經(jīng)濟(jì)單位為研究對象，通過研究單個經(jīng)濟(jì)單位的經(jīng)濟(jì)行為說明價格機制如何解決社會的資源配置問題。宏觀經(jīng)濟(jì)學(xué)研究整體經(jīng)濟(jì)運行的規(guī)律，說明怎樣實現(xiàn)經(jīng)濟(jì)穩(wěn)定和增長。Principles of Economics is a course studying the allocation and utilization of resources under a certain economic system. This course includes two parts, microeconomics and macroeconomics. Microeconomics take single economic unit as the object of the research. It explains how does price mechanism solve the problems of resource allocation. Macroeconomics studies the rules of how modern market economy operates. It explains how to achieve economic stability and economic growth. Written examination市場營銷學(xué)（劉文斌）MarketingManagement3本課程闡明市場營銷學(xué)的基本理論、基本知識及市場營銷的基本技巧與技術(shù)，并結(jié)合案例分析市場營銷中的實際問題，以提高學(xué)生分析和解決問題的能力。通過學(xué)習(xí)本課程，學(xué)生應(yīng)掌握以下內(nèi)容：市場營銷的基本觀念，市場營銷的管理，市場營銷環(huán)境的分析，市場的調(diào)研與市場預(yù)測，消費者的購買行為，市場競爭者以及其競爭策略，目標(biāo)市場的營銷，產(chǎn)品分析以及產(chǎn)品策略，企業(yè)的定價方法以及價格策略的選擇，產(chǎn)品的營銷渠道及其選擇與管理，企業(yè)產(chǎn)品的促銷手段以及促銷策略的選擇，企業(yè)的形象的策劃與企業(yè)危機的處理。This course explains the basic theory, knowledge and skills and techniques of marketing, and bines with case study to promote student’s ability of problem analyzing and solving. After learning this course, students should grasp the knowledge including basic concepts of marketing, marketing management, analysis of marketing environment, market research and prediction, customer behavior, petitors and petition strategies, marketing in a target market, product analyzing and marketing strategies, price decision and price strategic choice, marketing channels as well as it’s selection and management, the promotion of product and the selection of promotion strategies, corporation identity design and treatment with the crisis when pany encountered, etc.Written examination組織行為學(xué)（石振香）Organizational Behavior2《組織行為學(xué)》是管理學(xué)發(fā)展過程中形成的以心理學(xué)、社會學(xué)、人類學(xué)、政治學(xué)等多學(xué)科為基礎(chǔ)的獨立的應(yīng)用科學(xué)。它以各類組織中人的心理與行為特點和規(guī)律為研究對象，探討個體、群體和組織三個層面的因素如何影響個人及其所在組織的行為，目的使管理者能夠根據(jù)人的行為規(guī)律，創(chuàng)設(shè)健康的工作氛圍，發(fā)揮人的積極性和創(chuàng)造性，以實現(xiàn)組織的目標(biāo)和提高人的滿意度。通過本課程的學(xué)習(xí)，學(xué)生可以掌握組織行為學(xué)的概念體系、理論模型和分析架構(gòu)，獲得相關(guān)的知識，以及專業(yè)術(shù)語的英語表達(dá)，能夠看相關(guān)國外文獻(xiàn)資料；培養(yǎng)科學(xué)的思維方式和掌握客觀的研究行為的方法，避免直覺經(jīng)驗式或主觀片面式的行為分析Organization Behavior is a branch of applied science mainly based on psychology, sociology, anthropology and political science. It focuses on people’s psychology and behavior within organizations, and it investigates the impact of individuals, groups, and structure on behavior within organizations for the purpose of applying such knowledge toward creating healthy working atmosphere, giving full play to people’s professional knowledge or skill, improving an organization’s effectiveness and job satisfaction. On the pletion of this course, students will be able to: understand the essential rules of psychology and behavior within organizations。 grasp systematically the theories and methods of modern HR management。 develop scientific ways of thinking。 master the methods of behavior study。 avoid empiricism and lopsided analysis.Written examination運籌學(xué)（孫學(xué)珊）Operations Research4本課程是經(jīng)濟(jì)與管理系各專業(yè)的專業(yè)基礎(chǔ)課。它以數(shù)學(xué)為主要工具，尋求由生產(chǎn)、管理和生活中提出的若干問題的最優(yōu)方案，是一門研究優(yōu)化決策的科學(xué)。通過本課程學(xué)習(xí)使學(xué)生掌握運籌學(xué)的基本模型及其求解原理、方法技巧、主要算法和實際應(yīng)用；同時能夠運用常用數(shù)學(xué)軟件（Excel，LINGO等）求解運籌學(xué)的一些實際應(yīng)用案例，從而培養(yǎng)學(xué)生建立數(shù)學(xué)模型，選擇優(yōu)化方法，利用計算機去處理、分析數(shù)據(jù)和解決實際問題的能力。This course is the professional basic course for department of economics and management. It takes mathematics as the main tool to search the optimal solution for problems in production and management. It is a branch of science that studies the optimization decision. This course makes students master the basic mathematical model, the solving principles, operational research techniques, main algorithms and actual applications. At the same time, students can use monly mathematical software (such as Excel, LINGO etc.) to solve some practical applications of operational research cases, so as to cultivate the ability of students to establish the mathematical model, select optimal method and use the puter to analyze data. Written examination生產(chǎn)與運作管理（王輝）production and operation management3本課程系統(tǒng)講述生產(chǎn)與運作管理的理論與方法，內(nèi)容包括生產(chǎn)與運作管理概述、生產(chǎn)戰(zhàn)略管理、新產(chǎn)品開發(fā)與選擇、生產(chǎn)設(shè)施選址與布置、計劃與控制、供應(yīng)鏈管理、先進(jìn)生產(chǎn)管理方式。是工業(yè)工程專業(yè)、工商管理專業(yè)和信息管理與信息系統(tǒng)專業(yè)的重要專業(yè)課程。This course is about management theory and method of production and operations, the content of this course includes the summary of production and operation management, production strategic management, new product development and selection, production facility location and layout, plan and control, supply chain management, and the way of advanced production management. It is the important professional course in majors of industrial engineering, business management, information management and information systems professional.Written examination會計學(xué)（李林芳）AccountingPrinciples3本課程主要介紹會計的基本概念、基本理論和基本方法。通過學(xué)習(xí)本課程，使學(xué)生了解會計信息的收集