【正文】
目 錄目錄.................................................................1摘要.................................................................2ABSTRACT.............................................................2引言.................................................................2 一、我國(guó)中小企業(yè)戰(zhàn)略的制定...........................................3 確定自己的競(jìng)爭(zhēng)優(yōu)勢(shì)...............................................3細(xì)分市場(chǎng)的確定...................................................4戰(zhàn)略聯(lián)盟的重要性..................................................5二、我國(guó)中小企業(yè)戰(zhàn)略的實(shí)施...........................................5(一)、提高員工正確做事的能力........................................6 堅(jiān)持以人為本,探索思想管理,激發(fā)員工的主人翁意識(shí)..............6 創(chuàng)建學(xué)習(xí)型企業(yè),是全面提高員工做事能力最重要的凝聚動(dòng)力........6 注重開發(fā)員工心理資本,是全面提高員工做事能力的巨大潛力........7(二)、加強(qiáng)員工工作的監(jiān)督檢查.........................................8(三)、強(qiáng)化員工團(tuán)隊(duì)精神..............................................8 明確企業(yè)目標(biāo),確定崗位目標(biāo)....................................9 定期績(jī)效考評(píng),挖掘個(gè)人潛力....................................9 提供個(gè)人發(fā)展機(jī)會(huì),作為企業(yè)發(fā)展的基礎(chǔ)...........................10 提高員工工作滿意度............................................10 加強(qiáng)溝通,提高親和力.........................................10三、總結(jié)企業(yè)戰(zhàn)略的制定和實(shí)施重在學(xué)會(huì)做正確事和正確的做事..........11四、參考文獻(xiàn).........................................................11淺談我國(guó)中小企業(yè)戰(zhàn)略管理與實(shí)施摘要:中小企業(yè)要想在競(jìng)爭(zhēng)激烈的市場(chǎng)經(jīng)濟(jì)條件下求得生存與發(fā)展必須注重戰(zhàn)略規(guī)劃與戰(zhàn)略的實(shí)施。我國(guó)中小企業(yè)在戰(zhàn)略的制定和實(shí)施上普遍存在著很大的問題,本文根據(jù)中小企業(yè)的特點(diǎn)并結(jié)合我國(guó)的實(shí)際就企業(yè)戰(zhàn)略的制定和實(shí)施展開論述,通過具體的方法引導(dǎo)中小企業(yè)在市場(chǎng)經(jīng)濟(jì)條件下利于不敗之地。Abstract: small and mediumsized enterprises want to in the fierce petition in the market economy condition seek survival and development, we must pay attention to strategic planning and implementation of the strategy. Small and mediumsized enterprises in formulating and implementing the strategy of the generally have big problems, according to the characteristics of small and mediumsized enterprises and in bination with the actual is enterprise strategy planning and implementation, this paper discusses the specific method of small and mediumsized enterprises lead in market.引言:隨著經(jīng)濟(jì)全球化進(jìn)程的加劇,我國(guó)市場(chǎng)經(jīng)濟(jì)日益開放,中小企業(yè)所面對(duì)的市場(chǎng)環(huán)境卻越來越復(fù)雜,競(jìng)爭(zhēng)越來越激烈,同時(shí)也迎來機(jī)遇和挑戰(zhàn)。當(dāng)前如何使我國(guó)中小企業(yè)能抓住機(jī)遇和挑戰(zhàn),使自身處于不敗之地,戰(zhàn)略的制定和實(shí)施至關(guān)重要。隨著我國(guó)的市場(chǎng)越來越開放化以及加入WTO的影響,企業(yè)與企業(yè)之間的競(jìng)爭(zhēng)越來越激烈和殘酷,同時(shí)也給中國(guó)企業(yè)帶來更多機(jī)會(huì)和挑戰(zhàn)。眾多的新