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2025-01-31 23:45 本頁面
【正文】 Corporate AD On Brand November 8th, 2022 Maki Kumagai Corporate AD, Sony Corporation ： ； :； ： Corporate AD Corporate AD Sony Brand Communication Strategy Zone Advertising Management Support Corporate AD The most valuable asset to this pany is not its buildings, land, or even its employee. Our most valuable asset is the four letters “SONY”. Norio Ohga at this year’s Entrance Day as well as at many other occasions Corporate AD Network Brands Create Value Above the Line and Below It Increases Sales and Share ? Increases efficiency of munications spending ? Facilitates crossselling/upselling ? Reduces costs of new product introductions Increases Margins ? Establishes petitive differentiation ? Sustains petitive advantage ? Engenders trust endorses the product ? Leads to greater loyalty makes an emotional connection Higher Avg. Selling Prices Reduces Costs Increased Market Capitalizetion = = Corporate AD Corporate Brand ……Sony Primary brand which drives a plete brand portfolio. Product Category Brand ……Trinitron, Walkman, Vaio etc. Brands which enpass, endorse and anize multiple products/services Corporate AD Corporate Brand ……Sony Corporate AD The Criteria of a Successful Brand: ?Unchanging Brand Essence ?Continue to Create Something New Corporate AD Brand Vision “What We Will Be” Brand Essence “The Core” Business Platform “What We Do” Brand Concept Brand Positioning “What We Say” Corporate AD Brand Vision “What We Will Be” Brand Essence “The Core” Dream is a mother of innovation.
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