【正文】 版本號(hào)： 中 國(guó) 移 動(dòng) 通 信 企 業(yè) 標(biāo) 準(zhǔn) QBJ0072020 中國(guó)移動(dòng)經(jīng)營(yíng)分析系統(tǒng) 數(shù)據(jù)集市業(yè)務(wù)技術(shù)規(guī)范 中國(guó)移動(dòng)通信有限公司 發(fā)布 The Data Mart Technical and Business Specification of Business Analysis Support System 202004 30 發(fā)布 202004 30 實(shí)施 QBJ0072020 II 目錄 1 范圍 .......................................................................................................................... 1 2 引用標(biāo)準(zhǔn) ................................................................................................................... 1 3 術(shù)語(yǔ)和定義 ............................................................................................................... 1 4 符號(hào)和縮略語(yǔ) ............................................................................................................ 2 5 總體說(shuō)明 ................................................................................................................... 3 概述 ................................................................................................................... 3 目標(biāo) ................................................................................................................... 3 原則 ................................................................................................................... 4 6 體系結(jié)構(gòu) ................................................................................................................... 4 體系結(jié)構(gòu) ............................................................................................................ 5 網(wǎng)絡(luò)結(jié)構(gòu) ............................................................................................................ 8 7 系統(tǒng)功能 ................................................................................................................... 9 業(yè)務(wù)功能 ............................................................................................................ 9 角色描述 ..................................................................................................... 9 功能描述 ................................................................................................... 10 大客戶經(jīng)理 ........................................................................................ 10 大客戶基本信息 ............................................................................11 大客戶活動(dòng)信息 ........................................................................... 12 大客戶預(yù)警信息 ........................................................................... 13 主動(dòng)服務(wù)及營(yíng)銷 ........................................................................... 14 大客戶經(jīng)理報(bào)表 ........................................................................... 15 集團(tuán)客戶經(jīng)理 ..................................................................................... 15 集團(tuán)客戶基本信息 ....................................................................... 15 集團(tuán)成員基本信息 ....................................................................... 16 集團(tuán)客戶活動(dòng)信息 ....................................................................... 18 集團(tuán)客戶預(yù)警信息 ....................................................................... 19 主動(dòng)服務(wù)及營(yíng)銷 ........................................................................... 20 集團(tuán)客戶經(jīng)理報(bào)表 ....................................................................... 21 集團(tuán)客戶 V 網(wǎng)潛在成員發(fā)現(xiàn) ......................................................... 21 產(chǎn)品策劃 ............................................................................................ 22 資費(fèi)收益測(cè)算 .............................................................................. 22 資費(fèi)套餐評(píng)估 .............................................................................. 23 目標(biāo)客戶群 .................................................................................. 23 短期促銷活動(dòng)分析 ....................................................................... 24 新業(yè)務(wù)產(chǎn)品分析 ........................................................................... 24 渠道管理 ............................................................................................ 26 渠道基本信息 .............................................................................. 26 資源情況 ..................................................................................... 27 渠道酬金 ..................................................................................... 28 QBJ0072020 III 渠道評(píng)估 ..................................................................................... 29 決策者 ............................................................................................... 31 日 KPI.......................................................................................... 31 月 KPI.......................................................................................... 32 經(jīng)營(yíng)分析師 ........................................................................................ 33 客戶屬地化分析 ........................................................................... 33 競(jìng)爭(zhēng)對(duì)手用戶屬地化 .................................................................... 34 忙時(shí)集中系數(shù) .............................................................................. 34 普通客戶離網(wǎng)預(yù)警 ....................................................................... 35 欠費(fèi)（含壞帳）分析 .................................................................... 35 在網(wǎng)客戶分 析 .............................................................................. 36 中高端客戶情況分析 .................................................................... 36 普通客戶的離網(wǎng)分析 .................................................................... 37 客戶投 訴分析 .............................................................................. 37 營(yíng)銷成本分析 ............................................................................. 45 SP 客戶發(fā)展情況分析 .................................................................. 46 夢(mèng)網(wǎng)業(yè)務(wù)使用分析 ...................................................................... 46 分