【正文】 成都工業(yè)學(xué)院畢 業(yè) 論 文 家電連鎖零售企業(yè)物流配送模式選擇專(zhuān)　　業(yè)： 物流管理 班級(jí)學(xué)號(hào)： 　09162 學(xué)生姓名： 王子棉 　指導(dǎo)教師： 　陳春霞 2022 年 6 月 5 日成都工業(yè)學(xué)院物流管理專(zhuān)業(yè)畢業(yè)論文II家電零售連鎖企業(yè)物流配送模式選擇摘 要 經(jīng)過(guò)近六十年的發(fā)展，特別是近二十年，我國(guó)家電行業(yè)經(jīng)歷了翻天覆地的變化。產(chǎn)品從單一走向多元，市場(chǎng)從供不應(yīng)求到產(chǎn)能過(guò)剩，行業(yè)利潤(rùn)由暴利到薄利。與此同時(shí)，家電的銷(xiāo)售渠道也在迅速變化。二十世紀(jì)八九十年代，家電銷(xiāo)售渠道先后出現(xiàn)了百貨商場(chǎng)、家電批發(fā)市場(chǎng)、專(zhuān)賣(mài)店等形式。進(jìn)入新世紀(jì)，隨著國(guó)美、蘇寧等家電連鎖零售企業(yè)的崛起,家電連鎖已經(jīng)成為家電銷(xiāo)售的主要渠道，成為家電行業(yè)利潤(rùn)的主要享有者。物流配送是家電連鎖經(jīng)營(yíng)的基礎(chǔ)和保障，配送能力的強(qiáng)弱直接決定著連鎖企業(yè)經(jīng)營(yíng)成本的高低，影響企業(yè)贏利的能力。因此，家電連鎖經(jīng)營(yíng)要以擴(kuò)大規(guī)模、強(qiáng)化規(guī)范、提高管理和完善系統(tǒng)為主要任務(wù)，在更深層次和更廣范圍內(nèi)，實(shí)現(xiàn)突破性的發(fā)展。而企業(yè)在進(jìn)行物流配送時(shí)，選擇合理的配送模式是關(guān)鍵，對(duì)提高連鎖企業(yè)配送的經(jīng)濟(jì)效益有著重要影響。 本文首先闡述了連鎖企業(yè)和物流配送的相關(guān)理論，介紹了國(guó)內(nèi)外家電連鎖企業(yè)物流配現(xiàn)狀，并進(jìn)行了比較分析，在對(duì)我國(guó)家電連鎖企業(yè)所采取的一般配送模式分析的基礎(chǔ)之上，定性提出各種配送模式使用的范圍；根據(jù)家電連鎖企業(yè)的配送特點(diǎn)，然后對(duì)當(dāng)前我國(guó)家電連鎖零售企業(yè)常用的物流配送模式作了比較研究，分析了配送模式的影響因素，然后，對(duì)其物流配送模式的選擇與決策進(jìn)行了分析。 總之，對(duì)家電連鎖零售企業(yè)物流配送模式的研究，選擇合理的配送模式，對(duì)提高連鎖企業(yè)配送的經(jīng)濟(jì)效益有著重要意義。關(guān)鍵詞：物流配送 連鎖零售 配送模式成都工業(yè)學(xué)院物流管理專(zhuān)業(yè)畢業(yè)論文IIIHOME APPLIANCE INTERLINKSRETAIL ENTERPRISE LOGISTICSDISTRIBUTION MODE CHOICEABSTRACT After nearly 60 years of the development, especially for nearly 20 years, China39。s household electrical appliance industry experience earthshaking changes. Products from a single to multiplex, market demand from the excess capacity, industry profit windfall profits to the small profits. At the same time, home appliance sales channels and in the rapid change. In s, home appliance sales channel has appeared department stores, home appliance wholesale market, stores and other forms. In the new century, with the gome, su ning the home appliance such as the rise of chain retail enterprise, the electrical appliances chain has bee the main channel to electrical appliances sale, bee household electrical appliance industry profits of the main beneficiaries. Logistics distribution is electrical appliances chain management foundation and security, the strength of the delivery ability directly decides the discretion of the management cost of chain enterprises, influence the ability of enterprise profit. Therefore, the electrical appliances chain operation to expanding the scale, and strengthen the standard, improve the management and perfect the system as the main task, in deeper and wider range, realize the development of the breakthrough. And the enterprise in the logistics distribution, choose reasonable distribution mode is the key to improve the economic benefit of enterprise distribution chain has an important influence. This paper expounds the chain and logistics and distribution of the related theory, this paper introduces domestic and international enterprise logistics chain home appliance with present situation, and a parative analysis, in to our country home appliance chain enterprise take general distribution mode analysis on the basis of qualitative puts forward all kinds of distribution mode use scope, According to the distribution features of chain 成都工業(yè)學(xué)院物流管理專(zhuān)業(yè)畢業(yè)論文IVenterprises home appliance, then to the current our country home appliance interlinks retail enterprise mon logistics distribution mode pared and analyzed the influence factors of the distribution model, then, the logistics distribution mode selection and implementation are analyzed. In short, the home electrical appliance retail chain enterprise logistics distribution mode, select the reasonable distribution model, to improve the economic benefit of enterprise distribution chain has important significance. KEY WORDS logistics distribution retail chain distribution mode成都工業(yè)學(xué)院物流管理專(zhuān)業(yè)畢業(yè)論文V目 錄目 錄 ..........................................................................................................................................................V第一章 概述 ...............................................................................................................................................1 連鎖經(jīng)營(yíng)理論 ...............................................................................................................................1 連鎖經(jīng)營(yíng)的含義 ................................................................................................................1 連鎖經(jīng)營(yíng)的類(lèi)型 ................................................................................................................1 連鎖經(jīng)營(yíng)的優(yōu)勢(shì) ................................................................................................................3 物流配送相關(guān)理論 ......................................................................................................................4 物流配送的定義 ................................................................................................................4 ................................................................................................................5 物流配送的作業(yè)流程 ........................................................................................................6第二章 國(guó)內(nèi)外連鎖企業(yè)物流配送現(xiàn)狀 ...................................................................................................8 國(guó)外連鎖企業(yè)物流配送現(xiàn)狀 .......................................................................................................8 美國(guó)的物流配送 ................................................................................................................8 日本的物流配送 ................................................................................................................9 國(guó)際物流配送發(fā)展趨勢(shì) ....................................................................................................9 我國(guó)家電連鎖企業(yè)物流配送現(xiàn)狀 .............................................................................................11 中國(guó)家電連鎖市場(chǎng)概況 ..................................................................................................11 中國(guó)連鎖零售企業(yè)物流配送模式 ..................................................................................13第三章 家電零售連鎖企業(yè)物流配送模式及其影響因素分析 .............................................................14 家電連鎖零售企業(yè)物流配送模式的影響因素分析 .................................................................14 ...