【正文】
The Selling Cycle 銷售周期 HengAn Consumer Products 恒安消費(fèi)產(chǎn)品 Sales Training 銷售培訓(xùn) Selling Cycle Page 2 Selling Cycle 銷售周期 ? Step 1: Identify Targets ? Step 2: Make First Contact ? Step 3: Qualify Customer ? Step 4: Present Your Product ? Step 5: Address Concerns ? Step 6: Get the Order ? Step 7: Get Referrals You Must Complete Each Step 必須完成所有步驟 ? 第一步 : 識(shí)別目標(biāo)客戶 ? 第二步:初次接洽 ? 第三步:篩選并確定客戶 ? 第四步:演示產(chǎn)品 ? 第五步:回應(yīng)客戶的擔(dān)憂 ? 第六步:獲取訂單 ? 第七步:征集新客戶 Selling Cycle Page 3 Step 1: Identify Targets 第一步:識(shí)別目標(biāo)客戶 ? Find “right” customer for product ? Don’t overlook leads…inquiries from interested buyers ? Gather information on potential customers – Do research from any available source – Newspaper, inter, catalogs… ? Don’t waste time on a prospect that may not be a viable customer ? Learn about the customer … identify contacts Focus on the “Right” Customer 側(cè)重于“合適”的客戶 ? 識(shí)別“適合”貴公司產(chǎn)品的客戶 ? 不要忽視銷售線索 感興趣的購買者向您提出的詢問 ? 收集潛在客戶信息 – 根據(jù)各種來源展開調(diào)查研究 – 報(bào)紙、互聯(lián)網(wǎng)、商品目錄 ... ? 不要把時(shí)間浪費(fèi)在不可能成為客戶的人身上 ? 認(rèn)識(shí)客戶 … 確認(rèn)聯(lián)系方法 Selling Cycle Page 4 Step 2: Make First Contact 第二步:初次接洽 ? Contact the best possible person – Most often this is Buyer in Purchasing – Don’t wait…make quick contact with someone – Most people are