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Copyright 169。 2020 McGrawHill Ryerson Ltd. 1 Chapter Four Understanding Stakeholder Relations Canadian Business and Society: Ethics amp。 Responsibilities Chapter 4 Copyright 169。 2020 McGrawHill Ryerson Ltd. 2 Chapter Outline ?Basic Stakeholder Analysis ?Stakeholder Management Capability ?Stakeholder Matrix Mapping ?Diagnostic Typology of Organizational Stakeholders ?Stakeholder Identification and Salience ?Examples of Stakeholder Types ?Stakeholder Influence Strategies ?Stakeholder Collaboration ?Stakeholders and Social Capital Chapter 4 Copyright 169。 2020 McGrawHill Ryerson Ltd. 3 Basic Stakeholder Analysis 1. Who are our stakeholders? 2. What are their stakes? 3. What opportunities and challenges are presented to our firm? 4. What responsibilities (economic, legal, ethical, and philanthropic) does o