市場營銷論文營銷的民族文化特征與營銷策略運用(已修改)
2025-06-21 20:18 本頁面
【正文】 市 場 營 銷 論 文 經(jīng)濟學(xué)院 國貿(mào)二班 于強 121701095 營銷的民族文化特征與營銷策略運用 ［摘要］ 21 世紀的營銷，進入新經(jīng)濟時代。任務(wù)性更加凸顯，競爭性日益增強，這就要求其不得不發(fā)生改變。識別和滿足人類社會需要的營銷任務(wù)，需要建立更加鮮明的特征，不斷提高產(chǎn)品所傳遞價值及訴求，認真定義其營銷策略，積極發(fā)展企業(yè)文化，創(chuàng)立和諧局面。在營銷的常規(guī)化與創(chuàng)造性發(fā)展中，尋求和諧式發(fā)展，以獲得顧客的長期信賴及良好的公眾關(guān)系。不同的民族，有不同文化背景的企業(yè)也針對其各有特色的目標市場進 行營銷策略的改變，這無疑有民族背景的參與。 營銷的文化，雖逐漸被重視，但是，并沒有專家學(xué)者做有系統(tǒng)的研究或著作。對于營銷策略，在實際生活中，雖然廣泛運用 ，也隨著所遇到的問題，逐漸創(chuàng)新，但是并沒有人能夠具體的將其說清楚 。它是一種無形的知識。在市場活動中，不斷變換著。 [Abstract] the twentyfirst Century marketing, enter a new economic era. The taskis more prominent, the petition is strengthened day by day, which requiresthem to change. To identify and meet the needs of human society the marketing task, need to establish the characteristics of a more clearcut, and continuously improve product transfer value and pursuit, carefully defined its marketing strategy, the positive development of enterprise culture, create a harmonious situation. In the conventional and creative development of marketing, seeking harmony development, in order to obtain the customer39。s longterm trust and good public relations. Different nationalities, different cultural backgrounds ofenterprises for its characteristics of each target market marketing strategychange, it is undoubtedly of ethnic backgrounds to participate in. Marketing culture, although it is gradually paid more attention to, but are notexperts and scholars to do systematic study or work. In the marketing strategy, in real life, although
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