【正文】 沈陽理工大學學士學位論文 I 摘要 隨著電子商務的蓬勃發(fā)展，網(wǎng)購服裝店以其經(jīng)營成本低，經(jīng)營具有靈活性，價格低廉的優(yōu)勢，使得經(jīng)營成本相對較高的實體服裝店的經(jīng)營受到比較大的沖擊。實體服裝店由于房租、人員、促銷等各種運營成本的存在，在經(jīng)營上處于劣勢；同時在價格方面，與網(wǎng)購服裝店相比，實體服裝店也處于相對劣勢的；因此實體服裝店正承受著前所未有的壓力。 本文共分為四大部分，第一部分：網(wǎng)購服裝店與實體服裝店發(fā)展現(xiàn)狀；第二部分：網(wǎng)購服裝店對實體服裝店的沖擊及成因分析；第三部分：網(wǎng)購服裝店與實體服裝店未來發(fā)展的障礙；第四部分：網(wǎng)購服裝店與實體服裝店的 發(fā)展策略。本文通過調查和資料整理，并運用經(jīng)濟學原理加以分析，幫助與網(wǎng)購服裝店進行復雜的競爭和對抗的實體服裝店，以新穎的經(jīng)營模式站穩(wěn)腳跟，進而與單純網(wǎng)購服裝店在市場中平分秋色。 關鍵詞 ：網(wǎng)購服裝店；實體服裝店；電子商務 沈陽理工大學學士學位論文 II Abstract With the rapid development of emerce， online shopping clothing store with its lower operating costs， operating flexibility， low price advantage， makes physical clothing store operating costs relatively high operating under relatively large impact． Entity clothing store rent， due to personnel， promotions and other various operating costs； at the same time，in terms of price， pared with online shopping clothing store clothing store， there is relatively inferior； therefore the entity clothing store is facing the hitherto unknown pressure． This paper is divided into four parts， the first part： online shopping clothing store and entity clothing store development status； the second part： online shopping clothing store on the real clothing store impact and cause analysis； the third part： the future development of online shopping clothing store and entity clothing store disorder； the fourth part： the strategies for the development of online shopping and fashion clothing store shop． Sorting through investigation and data， and the use of principles of economics to analyze and anize， help entity clothing store in the present and online shopping clothing store plex petition，innovative business model to gain a firm foothold， and then with a simple online shopping store go halves on a fiftyfifty basis in the market． Keywords： online shopping； entity clothing store； electronic merce 沈陽理工大學學士學位論文 III 目錄 摘要 ............................................................................................................................................. I Abstract.......................................................................................................................................II 目錄 .......................................................................................................................................... III 引言 ............................................................................................................................................ 1 1 相關概念與理論概述 .......................................................................................................... 3 電子商務 ................................................................................................................... 3 主要電商類別 ................................................................................................ 3 代表性電商 —— 淘寶網(wǎng) ................................................................................ 4 供求理論 ................................................................................................................... 5 需求及其影響因素 ........................................................................................ 5 供給及其影響因素 ........................................................................................ 6 博弈論 ....................................................................................................................... 7 行業(yè)生命周期論 ....................................................................................................... 8 2 網(wǎng)購服裝店與服裝實體服裝店發(fā)展現(xiàn)狀 .......................................................................... 9 網(wǎng)購服裝店的發(fā)展現(xiàn)狀 ........................................................................................... 9 網(wǎng)購服裝店的規(guī)模及市場份額 .................................................................... 9 主要網(wǎng)購服裝店服裝電商 .......................................................................... 12 實體服裝店的發(fā)展現(xiàn)狀 ......................................................................................... 15 大型商場 ...................................................................................................... 15 實體服裝批發(fā) .............................................................................................. 15 實體服裝小店 .............................................................................................. 16 網(wǎng)購服裝店與實體服裝店的對比分析 ................................................................. 16 網(wǎng)購服裝店的優(yōu)勢與劣勢 .......................................................................... 16 實體服裝店的優(yōu)勢與劣勢 .......................................................................... 17 3 網(wǎng)購服裝店對實體服裝店的沖擊形勢及成因分析 ........................................................ 19 網(wǎng)購服裝店對實體的沖擊形勢 ............................................................................. 19 大批實體服裝店出現(xiàn)倒閉潮 ...................................................................... 19 實體服裝店開始面臨轉型 .......................................................................... 20 網(wǎng)購服裝店對實體服裝店沖擊的原因分析 ......................................................... 21 網(wǎng)購服裝店與實體服裝店的供需分析 ...................................................... 21 網(wǎng)購服裝店為消費者帶來便捷的購物方式 .............................................. 26 網(wǎng)購服裝店為商家?guī)斫?jīng)營的便利 .......................................................... 26 4 網(wǎng)購服裝店與實體服裝店的未來發(fā)展障礙 .................................................................... 27 網(wǎng)購服裝店未來發(fā)展的障礙 ................................................................................. 27 經(jīng)營者對新技術新知識認識不夠 .............................................................. 27 信用問題 ...................................................................................................... 28 法律及安全問題 .......................................................................................... 30 電子商務人才匱乏 ......................................