經(jīng)濟(jì)管理畢業(yè)論文---觀光農(nóng)業(yè)園的綠色營(yíng)銷策略(已修改)
2025-09-21 15:11 本頁(yè)面
【正文】 1 學(xué) 士 學(xué) 位 論 文 論 文 題 目： 觀光農(nóng)業(yè)園的綠色營(yíng)銷策略 年 級(jí) 專 業(yè)： 國(guó)際經(jīng)濟(jì)與貿(mào)易 學(xué) 生 姓 名： 學(xué) 號(hào)： 0804602234 指 導(dǎo) 教 師： 評(píng) 閱 教 師： 完 成 日 期： 2020 年 6 月 15 日 吉林農(nóng)業(yè)科技學(xué)院 觀光農(nóng)業(yè)園的綠色營(yíng)銷策略 1 觀光農(nóng)業(yè)園的綠色營(yíng)銷策略 學(xué) 生 :張偉 專 業(yè) :國(guó) 際經(jīng)濟(jì)與貿(mào)易 指導(dǎo)教師 :李紅艷 摘 要 當(dāng)今綠色營(yíng)銷成為營(yíng)銷主流 ,綠色營(yíng)銷是發(fā)展循環(huán)經(jīng)濟(jì)、建設(shè)環(huán)境友好型社會(huì)的必然選擇。綠色營(yíng)銷是指企業(yè)在市場(chǎng)營(yíng)銷活動(dòng)中將經(jīng)濟(jì)效益與環(huán)境效益、社會(huì)效益相結(jié)合，以保持人與自然環(huán)境、人與社會(huì)環(huán)境的高度和諧的營(yíng)銷方式。環(huán)境、資源等問(wèn)題現(xiàn)已成為世界各國(guó)關(guān)注的焦點(diǎn)，樹(shù)立綠色觀點(diǎn)，制定綠色計(jì)劃，開(kāi)發(fā)綠色產(chǎn)品及制定綠色營(yíng)銷組合策略，是實(shí)現(xiàn)可持續(xù)發(fā)展的基本途徑。 都市觀光農(nóng)業(yè)園需要實(shí)施綠色營(yíng)銷策略 ,進(jìn)而取得經(jīng)濟(jì)效益和環(huán)境效益。為此 ,需要對(duì)都市觀光農(nóng)業(yè)園進(jìn)行深入研究 ,結(jié)合其實(shí)際制定有效的 綠色營(yíng)銷策略 ,推動(dòng)都市觀光農(nóng)業(yè)的可持續(xù)發(fā)展。 關(guān)鍵詞 ： 觀光農(nóng)業(yè)園 ； 綠色消費(fèi)；綠色營(yíng)銷 觀光農(nóng)業(yè)園的綠色營(yíng)銷策略 2 Green Marketing Strategy of City Sightseeing Agricultural Park Name:Zhang Wei Major:International economy and trade Tutor: Li Hongyan Abstract Now the green marketing bee mainstream marketing, green marketing is the development of recycling economy and environment friendly society construction of the inevitable choice. Green marketing is to show enterprise in the marketing activity will economic benefits and environmental benefits, social benefits, bining to keep people and the natural environment, people and the height of the social environment harmonious ways of marketing. Environment and resources has bee the focus of attention of the countries all over the world, set up the green view, make green plan, the development of green products and the formulation of green marketing mix strategy, is the basic way to realize the sustainable development. City sightseeing Agricultural Park need to carry out green marketing strategies, thus make the economic benefits and environmental benefits. Therefore, the need to Agricultural Park city sightseeing further research, in bination with the actual make effective green marketing strategy, promote urban tourism sustainable development of agriculture. Key Words： City sightseeing。agricultural park。green consumption。 green marketing 觀光農(nóng)業(yè)園的綠色營(yíng)銷策略 3 目 錄 摘 要 ................................................................................................................................ 1 Abstract .................................................................................................................................. 2 一 觀光農(nóng)業(yè)園的內(nèi)涵及發(fā)展現(xiàn)狀 ................................................................................ 1 (一 ) 綠色營(yíng)銷理論基礎(chǔ) ......................................................................................... 1 (二 ) 都市觀光農(nóng)業(yè)園的內(nèi)涵和特征 ..................................................................... 2 (三 )
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