【正文】 國際企業(yè)管理挑戰(zhàn)賽 參 賽 手 冊 2020 版 國際企業(yè)管理挑戰(zhàn)賽中國組委會秘書處 北京賽迪斯信息咨詢有限公司 北京崇文門外大街 3 號 B 北京新世界中心北辦公樓 718 室 電話： (8610)67082530 傳真 : (8610)67082428,67082534 郵編 : 100062 電子信箱 : 網(wǎng)址 : 2 目 錄 第一部分 前言 ................................................................................................. 4 第二部分 經(jīng)營環(huán)境與經(jīng)濟(jì)背景 .................................................... 6 經(jīng)濟(jì)類型 ...................................................................................................................... 6 國際重大事件的影響 ................................................................................................... 7 市場營銷 ...................................................................................................................... 8 定價 .......................................................................................................................................................... 9 產(chǎn)品質(zhì)量 ...............................................................................................................................................10 研究與開發(fā) ...........................................................................................................................................10 廣告宣傳 ...............................................................................................................................................12 銷售活動 ...............................................................................................................................................12 產(chǎn)品的供貨保證 ...................................................................................................................................14 市場營銷管理 .......................................................................................................................................15 生產(chǎn)與運輸 ................................................................................................................ 15 機加工 ...................................................................................................................................................15 機器維修 ...............................................................................................................................................16 組裝 ........................................................................................................................................................16 生產(chǎn)進(jìn)度安排 .......................................................................................................................................17 保修與質(zhì)量 ...........................................................................................................................................17 運輸，倉儲與分銷 ...............................................................................................................................18 原材料采購和倉儲 ...............................................................................................................................19 信息技術(shù) .................................................................................................................... 19 生產(chǎn)管理 .................................................................................................................... 20 人力資源管理 ............................................................................................................ 20 勞動力供給 ...........................................................................................................................................21 工資待遇 ...............................................................................................................................................23 財務(wù)、資產(chǎn)與會計 ..................................................................................................... 24 股息 ........................................................................................................................................................25 投資 ........................................................................................................................................................25 借貸－中期貸款 ...................................................................................................................................25 借貸－透支 ...........................................................................................................................................25 借貸－無抵押貸款 ...............................................................................................................................25 固定資產(chǎn)－不動產(chǎn) ...............................................................................................................................26 固定資產(chǎn)－機器 ...................................................................................................................................26 會計慣例 ...............................................................................................................................................27 保險政策 ...............................................................................................................................................27 第三部分《管理報告》 .......................................................................... 28 資源的合理利用 ...................................................................................................................................29 原材料 ...................................................................................................................................................30 人力資源管理 .......................................................................................................................................30 代理商和經(jīng)銷商 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