【正文】 創(chuàng)業(yè)實踐項目計劃書 1 花生深度加工及營銷推廣 創(chuàng)業(yè)實踐項目計劃書 2 目錄 1. 摘要 ......................................................................................................................... 5 2. 公司概況 .................................................................................................................. 5 3. 產(chǎn) 品介紹 .................................................................................................................. 6 產(chǎn)品簡介 ............................................................................................................... 6 產(chǎn)品名稱 ....................................................................................................... 6 產(chǎn)品 種植歷史 ................................................................................................ 6 產(chǎn)品 種植環(huán)境 ................................................................................................ 7 產(chǎn)品 生產(chǎn)范圍 ................................................................................................ 7 產(chǎn)品 專用標(biāo)志 ................................................................................................ 7 產(chǎn)品 技術(shù) 要求 ................................................................................................ 7 產(chǎn)品 質(zhì)量特色 ................................................................................................ 8 產(chǎn)品 收購 ....................................................................................................... 9 深加工產(chǎn)品簡介 .................................................................................................... 9 鮮食花生 ....................................................................................................... 9 鮮嫩花生 ..................................................................................................... 10 干花生返鮮 .................................................................................................. 10 花生殼利用 .................................................................................................. 10 花生仁軟罐頭 .............................................................................................. 10 花生乳 ......................................................................................................... 11 產(chǎn)品市場前景和競爭力 ....................................................................................... 11 花生休閑食品在我國的前景 ........................................................................ 11 紅崖子花生與其他花生相比優(yōu)勢 ................................................................. 12 本公司與其他花生休閑類公司相比優(yōu)勢 ...................................................... 12 產(chǎn)品品牌 ............................................................................................................. 13 4. 行業(yè)和市場 ............................................................................................................ 13 前景分析 .............................................................................................................. 13 市場 現(xiàn)狀調(diào)查 ...................................................................................................... 14 國內(nèi)市場方面 .............................................................................................. 14 遼寧省與山東省花生質(zhì)量優(yōu)劣比較 ............................................................. 15 創(chuàng)業(yè)實踐項目計劃書 3 產(chǎn)品供需預(yù)測 ...................................................................................................... 17 出口情況 ..................................................................................................... 17 出口展望 ..................................................................................................... 18 競爭對手 分析 ..................................................................................................... 19 5. 營銷策略 .............................................................................................................. 21 營銷機構(gòu)和營銷隊伍 ................................................................................... 21 產(chǎn)品研發(fā)部門： ........................................................................................... 21 市場推廣部門 .............................................................................................. 22 營銷目標(biāo)和戰(zhàn)略 .................................................................................................. 23 總體目標(biāo) ..................................................................................................... 23 發(fā)展戰(zhàn)略目標(biāo) .............................................................................................. 23 市場滲透與開拓計劃 ........................................................................................... 24 市場進(jìn)入 ..................................................................................................... 24 市場開拓與發(fā)展 .......................................................................................... 24 營銷渠道構(gòu)建 .............................................................................................. 26 營銷策略 ............................................................................................................. 26 市場推廣策略 .............................................................................................. 26 4P 策略 ....................................................................................................... 27 合作 .................................................................................................................... 28 6. 生 產(chǎn) 管理 ................................................................................................................ 29 生產(chǎn)組織工作 ...................................................................................................... 29 模式 .................................................................................................................... 29 生產(chǎn)目標(biāo) ............................................