外文翻譯---比較研究戰(zhàn)略目標和有效性的傳統(tǒng)企業(yè)實施電子商務(wù)-電子商務(wù)(已修改)
2025-06-01 09:21 本頁面
【正文】 外文文獻譯文 設(shè)計 (論文 )題目 :中小企業(yè)電子商務(wù)運營模式推進與管理研究 專業(yè)與班級 : 電子商務(wù) 0902 班 學生姓名 : 張 詩 蕊 指導教師 : 楊 琳 2020 年 1 月 4 日 指導教師評閱意見 指導教師簽字： 年 月 日 Strategic Aims and Effectiveness of Traditional Companies Implementing ECommerce: A Comparative Study Ozlem Sipahi and Ozgur Dogerlioglu Department of Management Information Systems, Bogazici University, Istanbul, Turkey Abstract: The aim of this study is to explore the factors affecting emerce in different sectors, pare the sectors and measure the relations of these factors with the effectiveness in pany objectives regarding emerce In the scope of the research 75 firms from tourism, finance and textile sectors were selected as the sample and a survey has been conducted to define major differences between these sectors Hypotheses have been defined and tested for 44 surveys received using ttests and regression analysis in order to explore the factors influencing effectiveness of emerce in organizations It was found that effectiveness is influenced positively by number of supplier activities performed online and top management support Number of parties using emerce has a negative impact on effectiveness. Key words: Strategic use of ebusiness, effectiveness of emerce, emerce, ebusiness, B2B, B2C, pany objectives INTRODUCTION Online activities have been facilitating the living styles and working habits of many people and firms more and more every passing year and as the petition between the organizations increases, organizations bee more and more willing to catch up with the new technology in order not to be left behind the petition The aim of this study is to explore the differences between usage, importance and effectiveness values of different sectors regarding emerce .Three sectors。 finance, tourism and textile are selected as the sample sectors and several analysis have been conducted in order to get an overview about the subject and make parisons between the sectors. Inter is affecting everybody39。s life and living styles in the recent few years significantly, in a way that makes it possible for the panies to employ emerce to direct their business activities and to carry out electronic transactions (Chang et a/, 2020) Organizations are changing from a physical, supplydriven and disconnected structure to an intellectual, demand driven and interconnected type (Chang and 11, 2020). Many organizations conduct a detailed research before implementing such technology, whereas, others make investments based on the experience from the petition(Walden and Browne, 2020). THEORETICAL BACKGROUND Organizations prefer to use various strategies to increase their effectiveness. Some of these strategies are related to using information technology resources to increase their petitiveness Resources support organizational success based on the management theory called as resourcebased view of the firm ( Zhuang and Lederer, 2020) Transforming a traditional pany to a digital one necessitates new investments in different processes within the firm Digital improvements in management of relations with suppliers, customers and other parties depend on financial resources o f the organization. In a widely used term, emerce can be defined as, the process of buying, selling, transferring or exchanging products, services and/or information via puter works, including the
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