外文資料及翻譯---主題酒店設計：當酒店遇上主題(已修改)
2025-06-01 04:58 本頁面
【正文】 Theme Hotel Design: When the hotel event theme Howard Stutz Theme Hotels emerging as a new form of hotel development, in foreign countries, nearly 50 years, and in our short history, distribution range is also confined to more developed in the hotel industry in Guangdong, Shanghai, Shenzhen to have to return to nature, science, technology, or nostalgicthemed hotel, all reflect the unique operating characteristics. Although the theme hotel in China there are new things, but in the international hotel industry is a kind of new trend. Only a few themes from the domestic hotel business situation, business conditions were better than other hotels. Looking into the future so bright theme hotel, theme hotels it is necessary to carry out planning and design analysis, developing the theme of the hotel to provide some pertinent cannon fodder. This paper introduces the theme, theme, theme, and a rational distribution of functions of parts to elaborate. 1. The introduction of the theme Theme Hotel also known as Featured Hotel, is based on a particular topic, to embody the hotel39。s architectural style and decorative arts, and culturespecific, so that customers receive personalized culture of feeling, at the same time services into the subject, personalized service to replace the generalized service for customers with joy, knowledge and stimulation. History, culture, urban, nature, myth, fairy tales can bee the theme of the hotel to play. 2. Positioning theme In doing scenic spot, the first to determine her direction and orientation to the many petitors, bigger and stronger. Similarly, the theme of the hotel is also true, but when it is located within the scenic area, the more the subject is attached to scenic location, with echoes of its services. When she is not only dependent on the city or scenic areas exist, the theme of the exact location of the hotel is particularly important to consider the problems to be more. Hangzhou Dream Castle is allowed to fail due to subject positioning a typical case. 3. Hangzhou Dream Castle The end of 2020 and plans to spend billion yuan, known as China39。s first superstar hotel and Dream Castle from Hangzhou Xiaoshan District, the start of the news came, unexpectedly announced his plan been Hangzhou concerned abortion, the person said: As the program changes, 39。Fantasy Castle39。 can not be built. Dream Castle is the original plan of Hangzhou World Leisure Expo 2020, the landmark building, covers an area of 130,000 square meters, more than 100 meters high, the investor is wellknown private enterprise Song City Group. Its designers, but also designed the world39。s largest hotel (MGM Grand) and American designer Mr. Johnson. This ultraluxurious design, is supposed to be a successful model, but ended in failure. The root causes of failure, not to say that she did not locate, but in their positioning mitted two fatal. One theme too far out of market positioning: Hangzhou as a leisure capital, but also to be at the center of the Yangtze River Delta area, located in the Yangtze River Delta is why leisure tourist and the business meeting customer is reasonable. The dream castle theme chosen not to support this position, the super star of the building will be far beyond the casual market39。s spending power. Second, the theme from the city location too heterogeneous: Hangzhou is a beautiful and peaceful south of Yan
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