外文資料及翻譯---主題酒店設(shè)計：當(dāng)酒店遇上主題-全文預(yù)覽
【正文】 ntent, to avoid the form than in content。s spending power. Second, the theme from the city location too heterogeneous: Hangzhou is a beautiful and peaceful south of Yangtze River, is a modern leisure city。s first superstar hotel and Dream Castle from Hangzhou Xiaoshan District, the start of the news came, unexpectedly announced his plan been Hangzhou concerned abortion, the person said: As the program changes, 39。s architectural style and decorative arts, and culturespecific, so that customers receive personalized culture of feeling, at the same time services into the subject, personalized service to replace the generalized service for customers with joy, knowledge and stimulation. History, culture, urban, nature, myth, fairy tales can bee the theme of the hotel to play. 2. Positioning theme In doing scenic spot, the first to determine her direction and orientation to the many petitors, bigger and stronger. Similarly, the theme of the hotel is also true, but when it is located within the scenic area, the more the subject is attached to scenic location, with echoes of its services. When she is not only dependent on the city or scenic areas exist, the theme of the exact location of the hotel is particularly important to consider the problems to be more. Hangzhou Dream Castle is allowed to fail due to subject positioning a typical case. 3. Hangzhou Dream Castle The end of 2020 and plans to spend billion yuan, known as China39。s largest hotel (MGM Grand) and American designer Mr. Johnson. This ultraluxurious design, is supposed to be a successful model, but ended in failure. The root causes of failure, not to say that she did not locate, but in their positioning mitted two fatal. One theme too far out of market positioning: Hangzhou as a leisure capital, but also to be at the center of the Yangtze River Delta area, located in the Yangtze River Delta is why leisure tourist and the business meeting customer is reasonable. The dream castle theme chosen not to support this position, the super star of the building will be far beyond the casual market39。s image positioning and urban planning, then failure is a matter of course. Theme hotel in the accurate positioning process, several aspects should be looking for. First, pay attention to pay close attention to petitors, to avoid similar subject positioning。s theme, which requires selfdisplay of themed hotels. A successful theme hotel theme through its theme of environment and atmosphere to demonstrate the concept, in other words, the theme is the theme of environment and atmosphere of the concept of reification. Either by theme architecture, landscape theme extrinsic kind of characterization to look into the hotel39。s Blue hair Rogne Spa39。s services, rich atmosphere, the guests are satisfied, having lived, the operator saves a lot of manpower. In general, it is necessary to grasp the functions of distribution within the hotel very reasonable, fully equipped to facilitate the requirements of guests and manageable. Layout and its features to note the following: (a)staff and guests each his own, do not cross each other, including luggage and guests have separate entrance. When guests enter the lobby, immediately greeted by the service center, when the total occupancy Taiwan after finishing the procedures, the give a lift into the elevator hall, take the elevator to the living floor. The employees do, from the
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