【正文】 畢 業(yè) 設 計（英文翻譯） 譯文內(nèi)容 Rethinking of Some Issues Regarding Ethnic Tourism under Modern Linguistic Environment（關于民俗旅游 在現(xiàn)代語言環(huán)境中 一些 問題的思考） 譯文出處 International Business and Management Vol. 1, No. 1. 2020, pp. 107113 系 別： 經(jīng)濟管理學院 專 業(yè)： 旅游管理 班 級： 學生姓名： 學 號： 指導教師： 2 Rethinking of Some Issues Regarding Ethnic Tourism under Modern Linguistic Environment By: LI Wei , LIU Dan of International Business and Management， Vol. 1, No. 1. 2020, p. 107113 Abstract: The issue of ethnic tourism presently has officially entered the vision as well as the linguistic environment of the authoritative tourism research institutes in China. Regardless of plentiful highlighted unsatisfactory issues in ethnic tourism development, overall however appropriately developed and effectively controlled ethnic tourism will be beneficial to the protection of traditional cultures. The paper believes ethnic tourism should be recognized and it is neither considerate nor objective to totally repudiate ethnic tourism positive effects in ethnic regions simply because of some issues occurred. This paper proposes author’s own views countering some important issues in ethnic tourism studies. Key words: ethnic tourism。 authenticity。 positive effect INTRODUCTION The “Commercialization” introduced by tourism has caused ethnic cultural heritage “Tradition decay”, which generates widespread incitement in general public. The radical trend of ethnic tourism development and the growing ethnic culture protection enthusiasm cause increasingly evident conflicts between tourism development and cultural protection, and the discussion and disputes regarding ethnic culture protection and tourism development have thereby caught people’s more and more attention. In view of China’s tourism development practice, there are indeed plenty of highlighted issues, for instance there is severe tendency to cater tourism consumers in ethnic tourism regions, “ Performancedominating” demonstrating method has been taken in tourism development, and some ethnic cultures have been demonstrated through vulgar or superficial approaches, causing the crisis of ethnic culture mercialization. Western scholars once described this phenomenon as “Culture without depth” and “Disney” and McDonald39。s tourisms, believed if things go like these, it could lead to the gradual exhaustion of cultural 3 symbols themselves in terms of aesthetics and spiritual needs as well, and munity residents also lose cultural creation motivations, and the ultimate result will cause ethnic culture to be assimilated, or disappear. Most western anthropologists once believed that tourists’ entering to ethnic munities mean a soft of cultural colonization, and tourism development totally exerts negative effects on ethnic munity cultures. With constant indepth study however the attitude of mainstream western anthropologists has changed to believing “Tourism is a kind of acculturation and development pattern”. Yet sociologists and economists conclude from their studies “Positive perspective in general”. This is the process to gradually recognize that tourism exerts the effects of “Associated” instead of“ Causal” relation to society and cultures, and it meanwhile makes more people treat the effects of tourism on society and cultures from “Value neutrality” point of view, so as to objectively analyze these effects and implement related culture protection strategy. The author believes that ethnic tourism development deserves to be recognized, and it is neither considerate nor objective to totally repudiate ethnic tourism’s positive effects in ethnic regions simply because of some issues occurred. Indeed, we need a proactive forwardlooking vision and have certain judgement on passive impacts from destinations, and proactively protect and develop. It however needs to avoid exaggerating the passive impacts of tourism on ethnic cultures. Overall, appropriately developed and effectively controlled ethnic tourism will be beneficial to the protection of traditional cultures. I talk about some of my own points of view countering some key issues in ethnic tourism study in the following. 1. THE ISSUE OF ETHNIC TOURISM IN MODERN LINGUISTIC ENVIRONMENT CAN NOT BE IGNORED We by no means ignore the issue of ethnic tourism in modern linguistic environment while discussing ethnic cultural tourism development. Under the strong shock of global information age, even if there are no tourists to enter certain ethnic regions, the modernization process there as well can not be avoided. Modernization is the inevitable existing pattern of traditional cultures, and thereby there is no issue of taking or rejecting modernization at all. It is both impossible and unnecessary to protect ethnic traditional cultures by means of “totally retaining their original tastes and flavors”. It is well known that tourism occurs in the 4 “Contact areas” between local society and modern society. In social intersection the all cultures from various places experience a continuous recreation process through a spread and blending process. The onesided viewpoint that considers tourism as the “Executioner” causing ethnic cultures from changes to death is not objective. There are plenty of reasons generating ethnic culture variations, and some of ethnic cultures even had varied before tourism appeared and tourism is not supposed to be the “ Scapegoat”. What we concern is whether protect ethnic cultures as rare tourism resources or let ethnic cultures lose their original significance to selffit in so as to achieve modernization? Author believes that it is both incorrect and unachievable to regard a local traditional culture as a certain pure