未來星兒童成長牛奶美國和平之旅（推薦）-文庫吧
2024-11-09 22:20 本頁面
【正文】 ........1（二）企業(yè)目標(biāo)和任務(wù)................................................................................3企業(yè)簡介............................................................................................3企業(yè)目標(biāo)............................................................................................3企業(yè)任務(wù)............................................................................................3（三）市場現(xiàn)狀和策略................................................................................4社會背景............................................................................................4市場現(xiàn)狀............................................................................................4市場策略............................................................................................5（四）主要競爭對手......................................................................................5伊利星........................................................................................5旺仔牛奶............................................................................................6（五）營銷外部環(huán)境分析.............................................................................6第3頁經(jīng)濟(jì)因素............................................................................................6法律法規(guī)............................................................................................6成本因素............................................................................................7競爭因素............................................................................................7技術(shù)因素............................................................................................7社會因素............................................................................................7（五）內(nèi)部環(huán)境分析....................................................................................7SWOT分析.......................................................................................7預(yù)期變化............................................................................................8二、營銷策略.......................................................................................................9（一）營銷目標(biāo)/預(yù)期效果............................................................................9（二）目標(biāo)市場描述....................................................................................9識別特征............................................................................................9獨特的需求、態(tài)度和行為...................................................................9（三）市場定位...........................................................................................9（四）營銷組合描述....................................................................................9產(chǎn)品分析..........................................................................................10分銷渠道.............................................................
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