【正文】 ........................................................................................................................................................................................... 17 落實(shí)銷(xiāo)售合法文件 ............................................................................................................................................................................................. 17 二、各前提條件執(zhí)行細(xì)節(jié) ............................................................................................................................................................................................... 17 營(yíng)銷(xiāo)總體思路及方案的確定： ........................................................................................................................................................................... 17 產(chǎn)品的生產(chǎn) ........................................................................................................................................................................................................ 17 銷(xiāo)售合法文件：預(yù)售許可證 ............................................................................................................................................................................... 18 落實(shí)銷(xiāo)售過(guò)程必備條件 ...................................................................................................................................................................................... 18 銷(xiāo)售中心的布置和設(shè)計(jì)： .................................................................................................................................................................................. 18 銷(xiāo)售工具的制作： ............................................................................................................................................................................................. 18 廣告設(shè)計(jì)制作及投放計(jì)劃 .................................................................................................................................................................................. 19 銷(xiāo)售文件、銷(xiāo)售培訓(xùn)： ...................................................................................................................................................................................... 19 三、銷(xiāo)售主體與客戶設(shè)定 ............................................................................................................................................................................................... 19 四、銷(xiāo)售范圍 ................................................................................................................................................................................................................. 20 五、銷(xiāo)售渠道： ............................................................................................................................................................................................................. 21 第三部分 銷(xiāo)售時(shí)機(jī)與銷(xiāo)售階段安排 .......................................................................................... 22 一、開(kāi)發(fā)流程的重要事件節(jié)點(diǎn)設(shè)定 ................................................................................................................................................................................ 22 二、銷(xiāo)售時(shí)機(jī)建議 .......................................................................................................................................................................................................... 24 三、銷(xiāo)售階段與銷(xiāo)售區(qū)域同工程進(jìn)度 ............................................................................................................................................................................. 24 四、風(fēng)險(xiǎn)防范與對(duì)策 ...................................................................................................................................................................................................... 26 風(fēng)險(xiǎn)回避 ............................................................................................................................................................................................................ 26 風(fēng)險(xiǎn)控制 ............................................................................................................................................................................................................ 26 中管網(wǎng)房地產(chǎn)頻道 作為國(guó)內(nèi)最大、最專業(yè)、更新速度最快的專業(yè)房地產(chǎn)資料庫(kù)，月更新房地產(chǎn)資料近千個(gè)。最大程度的搜集了數(shù)十家國(guó)內(nèi)頂級(jí)開(kāi)發(fā)商多年實(shí)際操盤(pán)之系統(tǒng)資料。 中管網(wǎng)房地產(chǎn)頻道 作為國(guó)內(nèi)最大、最專業(yè)、更新速度最快的專業(yè)房地產(chǎn)資料庫(kù)，月更新房地產(chǎn)資料近千個(gè)。最大程度的 搜集了數(shù)十家國(guó)內(nèi)頂級(jí)開(kāi)發(fā)商多年實(shí)際操盤(pán)之系統(tǒng)資料。 4 風(fēng)險(xiǎn)轉(zhuǎn)移 ............................................................................................................................................................................................................ 26 風(fēng)險(xiǎn)自擔(dān) ............................................................................................................................................................................................................ 26 第四部分 營(yíng)銷(xiāo)推廣與安排 ................................................................................................ 28 一、整體銷(xiāo)售策略 .......................................................................................................................................................................................................... 28 充分利用展示面 ................................................................................................................................................................................................. 28 通過(guò)事件行銷(xiāo)促進(jìn)銷(xiāo)售 ...................................................................................................................................................................................... 28 價(jià)格低開(kāi)高走 ..................................................................................................................................................................................................... 28 超低起價(jià)，制造轟動(dòng) ...........................................................................................................................................