【正文】 chores experience of the labor realizes to make them to the merchandise and male to have a pay attention to the actual effect of merchandise more while purchase living daily thing and concern the concrete benefits that the merchandise bring. ? 商品在細(xì)節(jié)之處的設(shè)計(jì)優(yōu)勢(shì)，往往更能博得女性消費(fèi)者的歡心。如家庭洗滌劑精巧的噴頭設(shè)計(jì)、家用微波爐使用的專用器皿，多用途的家庭刀具等。 ? Merchandise39。s design advantage in the place of detail, usually can even win female consumer of family rinse the choiceness spray one39。s design, householduse microwave oven use of appropriation container, the multipurpose family knife has etc.. ? 她們?cè)谫?gòu)買商品時(shí)所表現(xiàn)出來的反復(fù)詢問，了解使用方法，使人明顯感覺到女性消費(fèi)者的細(xì)心。 ? They while purchase merchandise express of again and again inquire, understand operation method, make the person obviously feel elaboration of female consumer. 女性消費(fèi)者市場(chǎng)特征 Female consumer market characteristic ? （三）注重商品的便利性和生活的創(chuàng)造性 ? (Three)Pay attention to the convenience of the merchandise and the creation of the life ? 目前，我國(guó)中青年女性就業(yè)率比較高，城鎮(zhèn)又高于農(nóng)村。她們既要工作，又要做家務(wù)勞動(dòng)，所以迫切希望減輕家務(wù)勞動(dòng)量，縮短家務(wù)勞動(dòng)時(shí)間，能更好的娛樂和休息。為此，她們對(duì)日常消費(fèi)品和主副食品的方便性，有更強(qiáng)烈的要求。 ? Currently, youth in the our country the female employment rate be higher and the town and then Gao is at the since want to work, and then want to do a household chores labor, so urgently hope to ease household chores labor quantity, shorten a household chores labor for time, the ability is better to amuse and take a this, their convenience to the daily consumer goods and the main nonstaple foodstuff, there is stronger request. 女性消費(fèi)者市場(chǎng)特征 Female consumer market characteristic ? 每一種新的，能減輕其家務(wù)勞動(dòng)的方便消費(fèi)品，她們都樂意接受，并愿意首先嘗試。 ? A kind of each new of, can ease the convenient consumer goods of its household chores labor, they all take pleasure in accept, and would like to try first. ? 同時(shí)，女性消費(fèi)者對(duì)生活中新的、富于創(chuàng)造性的事物，也都充滿熱情，如一件新裝飾品、新房間的布置，做一個(gè)從未做過的菜等等，以顯示其創(chuàng)造性。 ? In the meantime, female consumer to life new of, the thing richer than creation, also all be full of enthusiasm, such as the decoration of a new decorations, bride chamber, do a vegetables etc. which has never done to show that it creates sex. 女性消費(fèi)者市場(chǎng)特征 Female consumer market characteristic 女性消費(fèi)者市場(chǎng)特征 ? （四）有較強(qiáng)的自我意識(shí)和自尊心 ? (Four)There is stronger ego realize and sense of pride ? 女性消費(fèi)者有較強(qiáng)的自我意識(shí)和自尊心，對(duì)外界事物反應(yīng)敏感。 ? The female consumer contains stronger ego consciousness and sense of pride and outward the boundary thing respond sensitive. ? 她們往往以選擇眼光、購(gòu)買內(nèi)容及購(gòu)買標(biāo)準(zhǔn)來評(píng)價(jià)自己、評(píng)價(jià)別人。希望自己的購(gòu)買最有價(jià)值、最明智，對(duì)別人的否定見解不以為然。即使作為旁觀者，也愿意發(fā)表意見，希望自己的意見被采納。 ? They usually evaluate himself/herself by choosing taste and purchasing a contents and purchasing standard and evaluate other to ownly purchase to there is value most , the most wise, disagree to the other people39。s negative even Be an onlooker, would like to also announce an opinion, hope the own opinion to be adopt. ? 在購(gòu)買活動(dòng)中，營(yíng)業(yè)員的表情、語(yǔ)言、廣告宣傳及評(píng)論，都會(huì)影響女性消費(fèi)者的自尊心，進(jìn)而影響消費(fèi)行為的實(shí)現(xiàn)。 ? In purchase the activity, the facial expression, language, advertisement of the business member publicity and ment on, will influence the sense of pride of female consumer, then influence a realization of consume the behavior. Female consumer market characteristic 女性消費(fèi)者的消費(fèi)心理特點(diǎn) ? 二．女性消費(fèi)者的消費(fèi)心理特點(diǎn) ? female consumer consumes a mental characteristics ? 日常生活中，大多數(shù)商品的購(gòu)買、消費(fèi)均與女性有關(guān)，她們可能不是商品的直接使用者，卻極有可能是這些商品購(gòu)買的倡議者、信息搜集者、意見提供者、決策者與購(gòu)買的執(zhí)行者。 ? In the daily life, most merchandises purchase, the consumption all relates to female, they may be the direct user of merchandise, but pole probably is these merchandises to purchase of propose, information collection, opinion promoter, decision maker with purchase of performance. ? 在 1845歲這一年齡范圍內(nèi)，絕大多數(shù)女性都經(jīng)歷了從 “ 女兒 ” 轉(zhuǎn)變?yōu)?“妻子 ” ，從 “ 妻子 ” 進(jìn)一步轉(zhuǎn)變?yōu)?“ 母親和妻子 ” 的過程。特別是第二個(gè)角色變化重大，女性承擔(dān)的生活責(zé)任、社會(huì)責(zé)任比以前顯著增加，消費(fèi)心理和行為發(fā)生了較大的變化。 ? Within the scope of 1845 years old this age, great majority39。s ising female to all experience is wife from the change ofdaughter, is the process of mother and wife from the further change ofwife.Especially the second role variety is important, the female undertake of the living responsibility, social responsibility ratio showed Zhao increment before and consumed mental state and behavior to take place bigger variety. ? 本文以第二個(gè)轉(zhuǎn)變?yōu)閰^(qū)分標(biāo)志，將 1845歲左右的女性進(jìn)一步分為生育前(1830歲左右 )和生育后 (3045歲左右 )兩個(gè)群體來分析女性消費(fèi)心理與行為。 ? This text takes the second change as a distinction marking and is divided into about 1845 years old female further before grow(about 1830 years old) and grow behind(about 3045 years old) two munities to analytical the female consume mental state and behavior. The female consumer consumes a mental characteristics ? 大多數(shù) 18歲以上的生育前女性，開始步入社會(huì)參加工作，基本能夠掌握自己的經(jīng)濟(jì)命脈。這一群體的女性尚沒有生育子女，在心理上還不是一個(gè)成熟的女性 。 她們暫時(shí)沒有贍養(yǎng)老人和撫養(yǎng)小孩的負(fù)擔(dān)，閑暇時(shí)間比較充裕，社會(huì)交往活動(dòng)多。這些因素導(dǎo)致她們形成以下幾個(gè)相對(duì)于其它群體較為突出的消費(fèi)心理特點(diǎn)： ? The majority is above 18 years old to grow an ex female, start follow a society to attend a work, basic can control an own economic life female of this group body still didn39。t grow sons and daughters, at mentally not just a mature female。They temporarily didn39。t provide for an old man and bring up the kid39。s burden, more abundant spare time time, the society associate activity factors cause them bee a few opposite more and outstandingly consume a mental characteristics at other munities as follows: 女性消費(fèi)者的消費(fèi)心理特點(diǎn) The female consumer consumes a mental characteristics ? (1)求美心理。 ? (1)Beg the United States mental state. ? 18歲以上的生育前女性正處于戀愛、婚姻階段，她們與異性交往的機(jī)會(huì)比較多。此外，在就業(yè)以及社會(huì)交往等方面，外在形象與青年女性能否得到一個(gè)滿意的職位、辦事能否順利也有著密切的關(guān)系。這些因素從側(cè)面強(qiáng)化了青年女性對(duì)美的追求，并使之內(nèi)化為她們的行為特別是消費(fèi)行為的實(shí)現(xiàn)。 ? 18Year old above grow an ex female is be placed in in love, marriage stage, they associate with opposite sex of the opportunity be addition can get a post of satisfaction and handle affairs and can smoothly also have at the employment and social association etc., outside image and youth female near factors enhanced youth a female to p