供應(yīng)鏈管理（ppt 59頁）-文庫吧
2025-01-11 02:03 本頁面
【正文】 期劃分 ?Customer order cycle完成周期 ?Replenishment cycle ?Manufacturing cycle ?Procurement cycle ?Pull/Push view of process以推拉分 ?Depending on the timing of the execution relative to customer demand. The push/pull boundary in a supply chain separates push processes from pull processes. Slide 16 Supply Chain Decisions ?Design/Strategy ?Location, capacity of Facilities ?Products at various locations ?Modes of transportation ?Type of information ?Planning ?Location with markets. ?Buildup of inventory ?Replenish inventory policies ?Marketing promotions ?Operation decisions regarding ?Individual customer order implementation in best possible manner Configuration constraints Parameters limits Operations performance Slide 17 Execute Competitive Strategy NewProductDevelop mentMarket ingAndSalesOpera tionsDistribu tionServiceFinance,Accounting,Information,Human ResourcesStrategic Fit means both the petitive and supply chain strategies have the same goal. 戰(zhàn)略匹配 Each functional strategy must support other functional strategies and help reach petitive strategy goal. Slide 18 FIRM INFRASTRUCTUREHUMAN RESOURCE MANAGEMENTINBOUNDLOGISTICSOUTBOUNDLOGISTICSOPERATIONSMARKETINGAND SALESSERVICETECHNOLOGY SUPPORTPROCUREMENT企 業(yè) 基 礎(chǔ) 設(shè) 施 結(jié) 構(gòu) 資 源人 力 資 源技 術(shù) 支 持采 購 支 持進(jìn) 界 物 流 出 界 物 流運(yùn) 作 營 銷服 務(wù)Supply Chain Management Slide 19 Competitive StrategySupply Chain StrategyManufacturingProduct Inventory MarketingDevelopment Lead time and SalesStrategy Purchasing StrategyTransportationInformation Technology strategyFinance StrategyHuman Resources StrategySlide 20 Strategic Fit Step 1: Understanding the Customer (demand). ?Quantity of the product needed in each lot ?Response time that customers are willing to tolerate ?Variety of products needed ?Service level required: availability ?Price of the product ?Desired rate of innovation in the product … … Key measure capturing variation for all the attributes: Implied Demand Uncertainty隱含的不確定因素 – resulting uncertainty given the portion of demand that the chain must handle and the attributes the customer desires. Slide 21 Strategic Fit Customer Need IDU increases becauserange of quantity required increase a greater variance in demandlead time decrease less time to react to ordervariety of products increase demand per product more disaggregatenumber of channels increase total customer demand isdisaggregated over more channelsrate of innovation increase new product has more uncertain demandrequired service level increase has to handle unusual surges in demandattribute low implied uncertainty High IDUproduct margin low highaverage forecast error 10% 40100%average stockout rate 12% 1040%average forced seasonend markdown 0 1025%Slide 22 Strategic Fit Low IDU Somewhat somewhat High IDUcertain demand uncerain demandpurely established new models of newfunctional goods existing goods productsgasoline airconditionalUnderstand customer by mapping their demand on the implied demand uncertainty spectrum. 了解客戶：隱含的不確定因素程度如何？ Step 2: Understanding the Supply Chain Mapping the Chain on the responsiveness spectrum 了解供應(yīng)鏈：反應(yīng)導(dǎo)向與效率導(dǎo)向的界線 Responsivenesshighresponsiveness efficent frontierlowCostHigh Low成本導(dǎo)向 Slide 24 Achieving Strategic Fit responsivesupply chainefficientsupply chaincertain uncertaindemand demandImpliedUncertaintyspectrumResponsivenessspectrumSlide 25 Strategic Scope SuppliersManufacturerDistributor Retailer CustomerComtetitivestrategyproductdevelopmentstgrategysupply chainstrategymarketingstrategy戰(zhàn)略
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