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【正文】 ountry must be able to supply the assembler in other parts of the world – Involved in development of new models in the earliest stage – Expected to be a technology leader, developing new technologies independently Schary and SkjottLarsen 1995 供應(yīng)鏈與客製化 FedEx Case Study Customer Inter FedExNet Order Management System Call Center Supplier Component A Supplier Component B Component C FedEx EDC/Alliance Manufacturing Facility Build or configure Orders Express Delivery of Finished Product Web Orders Phone Orders Order Confirmation Advanced Shipping Notice Build/ConfiguretoOrder 製程 延遲 策略 ? 冒險(xiǎn)策略 (Speculation, anticipatorybased) – 由預(yù)測(cè)來(lái)決定生產(chǎn)種類和數(shù)量,與延滯策略相反。由生產(chǎn)的規(guī)模經(jīng)濟(jì),減少行銷 、 存貨出清,以及生產(chǎn)的不確定性,降低成本 。 ? 延遲 策略 (Postponement, responsebased) – 目的: Mass customization, deliver rapidly and reduce cost – 產(chǎn)品製程的延遲 (manufacturing) ? 不必要製程成品,保持原料型態(tài),維持改變彈性與避免成品過(guò)時(shí)。亦稱為拉式生產(chǎn)。 – 產(chǎn)品物流的延遲 (logistics) ? 不必要在下游,倉(cāng)儲(chǔ)於上游供應(yīng)鍊結(jié)構(gòu),避免成品需求變動(dòng)再移轉(zhuǎn)成本 。 製程 延遲 策略 ? Includes product redesign and process redesign ? Product redesign – Standardize across all markets ? Process redesign – Includes resequencing the subprocesses – Dye, cut and sew, vs cut, sew and dye 製程 延遲 策略 ? Three design principles – Design so it consists of independent modules that can be assembled into different forms of the product easily and inexpensively – Manufacturing processes consist of can be moved or rearranged easily for different distributionwork design – Supply work should ? supply the basic product to the facilities in a cost effective ? be flexible and responsive to take and deliver customers? orders HP個(gè)案 ? LaserJet printer – For Europe and North America markets – Differentiate product with builtin dedicated power supply of 110 and 220 volts as soon as production began in Japan – Standardize power supply for entire product family – Higher material cost, but lower total costs of manufacturing, stocking and delivery by 5% HP個(gè)案 ? DeskJet printer – Built in Singapore and distributed in Stuttgart, Germany for Europe market – Countryspecific external power supply that plugs in when setting up the printer – Differentiation was performed in Stuttgart – Higher manufacturing for factories to customize the printers, but lower total costs of manufacturing, shipping and inventory dropped by 5% 供應(yīng)鏈與便捷性 ?電子商務(wù)與宅配 大榮個(gè)案 供應(yīng)鏈與新鮮 ?臺(tái)灣地區(qū)冷凍冷藏產(chǎn)業(yè) – 每年約有 300億元的冷凍冷藏產(chǎn)業(yè)規(guī)模 ?低溫物流 – 保持新鮮食品及冷凍食品品質(zhì) – 從生產(chǎn)到消費(fèi)過(guò)程均處?kù)兜蜏貭顟B(tài) ? 「低溫控制技術(shù)」加工製造,低溫監(jiān)控下儲(chǔ)存,運(yùn)輸配送和銷售 – 仰賴合乎放置低溫食品低溫標(biāo)準(zhǔn)冷凍冷藏設(shè)備 – 運(yùn)送過(guò)程保持適當(dāng)溫度,確保食品安全及品質(zhì) 供應(yīng)鏈與新鮮 低 溫 物 流中 心食 品 工 廠量 販 店貨 車 冷 凍 車漁林牧農(nóng)冷 凍 車製 程 冷 凍 運(yùn) 輸 冷 凍 儲(chǔ) 存 冷 凍 運(yùn) 輸 冷 凍超 市便 利 商 店供應(yīng)鏈與新鮮 食品分類 保存溫度 相關(guān)產(chǎn)品 簡(jiǎn)分 鮮食品 18oC 三明治、便當(dāng)、飯糰、涼麵 鮮食 冷藏食品 0~+7oC 生鮮蔬菜、果汁、乳飲料。日常食品 (豆腐 )、加工肉品 (香腸 )、鮮花等 冷藏 冰溫食品 2~+2oC 畜肉品 (牛豬羊肉 )、禽肉品 (雞鴨肉 )、水產(chǎn)品 (魚貝 )、刨冰等 冷凍食品 冰品 18oC以下 冷凍疏果、冷凍肉類、冷凍調(diào)理食品 (水餃、包子 )、冰淇淋等 冷凍 超低溫食品 30oC以下 生魚片 供應(yīng)鏈與新鮮 類型 商品類別 溫度 應(yīng)用案例 儲(chǔ)存物品 冷藏型 物流中心 冷藏品 0~+7oC 綜合食品業(yè) 低溫流通業(yè) 肉食品加工 牛乳、果汁、日常食品 (豆腐、乳製品 )、加工肉品 (香腸、火腿 )、保存生鮮蔬果、沙拉、甜點(diǎn) … 等 冷凍型 物流中心 冷凍品及冰品 18oC 以下 綜合食品業(yè) 低溫流通業(yè) 肉食品加工 冰品、冷凍調(diào)理食品 (水餃、包子、比薩、調(diào)理飯 (麵 ))、熱狗、關(guān)東煮 … 等 鮮食型 物流中心 鮮食品 恆溫 18oC 綜合食品業(yè) CVS便利店 便當(dāng)、涼麵、飯團(tuán) … 等 供應(yīng)鏈與安全 ? Pfizer Inc. Maker of prescription drugs as Lipitor and Zoloft ? Strategies – It ships every package, case and pallet of its Viagra with RFID tags to counterfeit its product Since Jan 2023. – Procurement purchases raw materials, drug substances, and the hiring of freight transportation. – Distribution/logistics coordinates the movement of products between global sites – Supply chain planning works closely with the sales/marketing – Longrange planning uses mathematical optimization technology to create the best OD routes – Order entry systems interface with a fulfillment management system to monitor flow and inventory wi
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