【正文】 The largest crusher production export base and the top quality metallurgical equipment in China Metso 面對混戰(zhàn)競爭的思考路徑 Path to throne in the jungle 正面迎敵、殺出血路 Carve out a way in the face of opposition 其他 Or another 大量人、財(cái)、物的投入，更多的精力與時(shí)間，不可預(yù)知的結(jié)果 A large number of people, financial, and material inputs。 more energy and time。 the unpredictable results ？ OR 中國智慧的選擇 The option with Chinese wisdom 先勝而后戰(zhàn) 是故百戰(zhàn)百勝，非善之善者也；不戰(zhàn)而屈人之兵，善之善者也。故上兵伐謀，其次伐交，其次伐兵，其下攻城。 跳出競爭看競爭，謀定而后動(dòng) Examine the petition out of petition, prudent planning before action 《孫子兵法》 謀攻篇 Hence to fight and conquer in all battles is not the supreme excellence, which lies in breaking the enemy39。s resistance without fighting. Thus the highest form of generalship is to balk the enemy39。s ruse。 the next is to calm the fighting force through diplomacy 。 then to confront soldiers in the battlefield。 the worst of all is to besiege walled cities. To win first and fight then The Art of War by Sun Tzu How to win first? 兵者，詭道也。 All warfare is based on deception. 《孫子兵法》 始計(jì)篇 The Art of War by Sun Tzu 凡戰(zhàn)者，以正合，以奇勝。故善出奇者，無窮如天地，不竭如江河。In all fighting, the direct method may be used for joining battle, but indirect methods will be needed in order to secure victory. Indirect tactics, efficiently applied, are inexhaustible as Heaven and Earth, unending as the flow of rivers and streams. 《孫子兵法》 兵勢篇 The Art of War by Sun Tzu 以正合 以奇勝 To join battle with direct methods, To secure victory with indirect methods 中國政府?創(chuàng)業(yè)早期?運(yùn)用得出神入化 跳出與國民黨正面戰(zhàn)爭的消耗，抓住中國社會最廣大群體：農(nóng)民。解決了農(nóng)民的本質(zhì)需求，全盤激活，贏得?全國市場份額?。 CPC avoided the depletion with Kuomingtang in the frontal battlefield, gained support of the majority of population – peasants, by satisfying their basic need of owning their own lands, and won the ? nationwide market shares? . 深入洞察中國社會生態(tài) Indepth insight into China39。s social ecosystem At the early stage of its history, CPC has applied the theory skillfully. 深刻洞察中國商業(yè)生態(tài) Deep insight into China’ s business ecosystem 符合基本規(guī)律 Based on the basic laws 超越常規(guī)的商業(yè)大構(gòu)想 Commercial conceptions beyond the conventional ideas 一點(diǎn)突破全盤激活 Activate overall by key breakthrough 以正合 Direct Methods 以奇勝 Indirect Methods 解讀 生態(tài) 關(guān)于我們 發(fā)現(xiàn)機(jī)遇 解讀生態(tài) 重構(gòu)品牌 行動(dòng)策略 Ecosystem Retrieval 從世界的視野角度看中國商業(yè)生態(tài) Examine the business ecology in China from the global point of view 四件事：看不懂的中國 Four examples: A tricky China 肯德基：為中國而改變 KFC: Change for China ? 麥當(dāng)勞不了解國情的定位 ? 肯德基更貼近中國口味的產(chǎn)品 ? 肯德基深入本土的切實(shí)本土化 VS ? McDonald’ s doesn’ t understand China’ s situation ? KFC’ s products are closer to Chinese taste ? KFC’ s actual localization in China 曾經(jīng)鎩羽而歸的洋啤酒 The defeated foreign beers 如火如荼的威士忌 The fast growing whiskey 對中國酒類消費(fèi)形態(tài)的判斷 The perception about the consumption patterns of Chinese Alcohol 對中國市場 消費(fèi)力的判斷 The perception about the consumption capability of Chinese market 燒掉阿迪達(dá)斯 13億的李寧 Li Ning, who makes Adidas billion pay for nothing 阿迪達(dá)斯以 13億的贊助費(fèi)用擊敗了李寧公司的 10億，成為北京 2023年奧運(yùn)會第七個(gè)合作伙伴。 李寧公司失去正面競爭的機(jī)會后，選擇了?農(nóng)村包圍城市?，在 CCTV5的所有出鏡主持人和嘉賓胸前掛上了李寧的 logo，而最終引爆市場的是李寧作為主火炬手，在鳥巢上空奔跑了 10分鐘，全世界 40億人看到的不是奧運(yùn)合作伙伴阿迪達(dá)斯，是李寧。當(dāng)年李寧業(yè)績增長近 70%。 典型中國智慧：善用平衡、攻其不備 The typical Chinese wisdom: good at balancing, striking where the enemy is unprepared Adidas bee the seventh partner of Beijing Olympic by defeating Li Ning’ s 1 billion with a sponsorship of billion. Lost the opportunity to pete directly, Li Ning made its logo appear on the chest of every host and guest inCCTV5. And Li Ning, as the torchbearer, running over the National Stadium, impressed the 4 billion audience all over the world. Li Ning’ s profit in 2023 increased by nearly 70 percent. 2023中國市場的高端消費(fèi)人口為 ，年消費(fèi)金額為 30億美元，未來 8年內(nèi)，中國還將繼續(xù)保持以 ％的年平均增長率領(lǐng)軍全球高端消費(fèi)市場。 In 2023, there are 130 million highend consumers in Chinese market, the amount of annual consumption of whom reached 30 billion . dollars. In the next eight years, China will continue to maintain an annual growth rate of percent on average, leading the global highend consumer market. 在 2023年全球奢華產(chǎn)品市場出現(xiàn)萎縮情況下，預(yù)計(jì)今年中國奢華產(chǎn)品銷售將破天荒的達(dá)到 50億美元，增幅居全球第一。 In 2023, while the global luxury market is shrinking, it is expected that the luxury product sales in China will be unprecedented to reach 5 billion . dollars, the growth ranks the world39。s No. 1. 越奢侈越消費(fèi)的中國人 The more luxurious, the more Chinese buy 很多人至今還認(rèn)為中國目前的商業(yè)生態(tài)是過渡期的一種混亂，最終將歸向先進(jìn)地區(qū)的?正常?。 Most people still believed that the business ecosystem in China at present is a temporary chaos typical in the transition period, and it will return to normal as in the developed regions at last. ?我們的歷史太長、兵法太多、黑箱太大、內(nèi)幕太厚、口舌太貪、眼光太雜、預(yù)計(jì)太險(xiǎn)，因此，對一切都‘構(gòu)思過度’。始終缺少對一種簡單而普適的商業(yè)邏輯的尊重，缺少對公平透明的游戲規(guī)則的遵守。? We are bedraggled by our long history, sufficient thoughts, broad backdoors, plicated interpersonal relations, littered ambitions