【正文】 ....................................................................二、電子商務(wù)發(fā)展的瓶頸和障礙 ................................................................................三、我們對于電子商務(wù)的理解 ....................................................................................通路革命的必然 ............................................................................................................................校園社交網(wǎng)絡(luò)的分析 ....................................................................................................................我們的新型電子商務(wù)思路 ............................................................................................................四、目標市場 ................................................................................................................目標用戶群分析 ............................................................................................................................產(chǎn) 品優(yōu)勢分析 ................................................................................................................................五、目標用戶群定位 ....................................................................................................尋 求物美價廉商品的人群 ............................................................................................................尋 求購物經(jīng)歷交流的人群 ............................................................................................................尋 求個人信息管理和擴充的人群（未來可能提供的服 務(wù)） ........................................................六、銷售戰(zhàn)略 ................................................................................................................校園社交網(wǎng)絡(luò)特有的模式 ............................................................................................................特定的推廣戰(zhàn)略 ............................................................................................................................第五章 競爭與風險分析 ............................................................................一、競爭描述 ................................................................................................................互聯(lián)網(wǎng)門戶競爭分析 ....................................................................................................................專業(yè)購物網(wǎng)站競爭分析 ................................................................................................................二、競爭戰(zhàn)略/市場進入障礙 .......................................................................................競 爭戰(zhàn)略 ........................................................................................................................................進 入細分市場的主要障礙 ............................................................................................................競 爭對手的模仿障礙 ....................................................................................................................三、風險分析 ................................................................................................................SWOT 分析 ....................................................................................................................................風險 分析 ........................................................................................................................................第六章 運營、市場及銷售 .........................................................................一、運營策略和計劃 ....................................................................................................“分步走”的經(jīng)營策略 ........................................................................................................................各運營職能配置 ............................................................................................................................硬件以及技術(shù)支持 ........................................................................................................................加 強企業(yè)文化建設(shè)和項目管理 ....................................................................................................二、營銷和推廣策略 ....................................................................................................虛 擬推廣 ........................................................................................................................................現(xiàn)實推廣 ........................................................................................................................................用 戶口碑傳播方式 ........................................................................................................................三、分銷渠道及合作伙伴 ............................................................................................四、定價戰(zhàn)略 ................................................................................................................五、促銷計劃 ................................................................................................................第七章 財務(wù)分析 ........................................................................................電子有限公司商務(wù)計劃書一、成本、費用與收益分析 .........................................................................................產(chǎn)品成本分析 ................................................................................................................................期間費用 .......................................................................................................................................銷售利潤 .......................................................................................................................................二、融資計劃 ................................................................................................................三、財務(wù)管理制度 ........................................................................................................財務(wù) 管理的職能和任務(wù) ................................................................................................................公 司 財 務(wù) 管 理 的 組 織 結(jié) 構(gòu) ...........................................................................................