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8 3 9 . 0 01 9 , 2 6 6 . 0 03375354437214167466852745960643769527508810887570000000000007 , 4 2 5 . 0 00 . 0 01 0 , 0 0 0 . 0 02 0 , 0 0 0 . 0 03 0 , 0 0 0 . 0 04 0 , 0 0 0 . 0 05 0 , 0 0 0 . 0 06 0 , 0 0 0 . 0 0一月 二月 三月 四月 五月 六月 七月 八月 九月 十月 十一月 十二月O t h e rB a k e dG o o d s( b a s e d o na v e r a g e )H o u r l yI n t e r n e tF e e sE m a i lM e m b e r s h i psS p e c i a l t yD r i n k s( b a s e d o na v e r a g e )C o f f e e( b a s e d o na v e r a g e ) 高市場(chǎng)份額的企業(yè)在營(yíng)銷(xiāo)和研發(fā)上同比例費(fèi)用,其絕對(duì)數(shù)比競(jìng)爭(zhēng)者高。 高質(zhì)量、創(chuàng)新和流程優(yōu)化能力提高的可能性增加 高價(jià)格帶來(lái)的好處進(jìn)行再投資 競(jìng)爭(zhēng)性的價(jià)格提升了產(chǎn)品的價(jià)值 市場(chǎng)地位增大了銷(xiāo)量 增強(qiáng)了現(xiàn)有的規(guī)模效應(yīng) 增加市場(chǎng)份額 差異化 高市場(chǎng)份額競(jìng)爭(zhēng)者的良性循環(huán) 規(guī)模優(yōu)勢(shì) 高市場(chǎng)份額 Chart Documents 3030302333123090156525652010880 20 40 60 80 100 120 140 16012345A B CClick to edit title style ?Click to add Text ?Click to add Text ?Click to add Text ?Click to add Text ?Click to add Text ?Click to add Text ?Click to add Text ?Click to add Text ?Click to add Text Description of the contents “ThemeGallery is a Design Digital Content amp。 Contents mall developed by Guild Design Inc.” Description of the contents Description of the contents “ThemeGallery is a Design Digital Content amp。 Contents mall developed by Guild Design Inc.” 競(jìng)爭(zhēng)對(duì)手增長(zhǎng)率 份額矩陣 Competitor Competitor Competitor C