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? ?? System amp。 Metrics Develop specific indicators to track progress 4. Implement Gather measures, create the scorecards and use it to make decisions. Incorporate all involved parties in the anization in the process Use strategy to identify the objectives Use objectives to identify the measures Use measures to build the scorecard or other reporting architecture Measures should be well grounded in the anization. Let key stakeholders be part of defining KPI180。 Contents mall developed by Guild Design Inc. Diagram Text in here Text in here contents Description of the contents Title in here ThemeGallery is a Design Digital Content amp。 PowerTemplate 3D Pie Chart A. Products Add your text in here Add your text in here Add your text in here Add your text in here Add your text in here Add your text in here Add your text in here B. Products ? Add your text in here ? Add your text in here ? Add your text in here ? Add your text in here ? Add your text in here 品牌成功關(guān)鍵因素分析 產(chǎn)品是前提 品質(zhì)是制造差異化的基礎(chǔ) 品質(zhì)是控制渠道,贏得消費(fèi)者認(rèn)可,穩(wěn)定市場的基石 品質(zhì)是對抗價格戰(zhàn)的最后防線 傳播策略: 品牌是基礎(chǔ) 提升認(rèn)知價值,獲得溢價的選擇權(quán) 利潤的保證 認(rèn)牌購買,市場專有化,通路籌碼 不可復(fù)制的優(yōu)勢,構(gòu)筑競爭壁壘 分銷是關(guān)鍵 產(chǎn)業(yè)市場化的瓶頸 構(gòu)筑大生產(chǎn) — 大流通 — 大市場的戰(zhàn)略藍(lán)圖 是產(chǎn)品成為商品的橋梁 決勝在終端 消除“腸梗阻” 實(shí)現(xiàn)銷售與傳播 加速產(chǎn)品周轉(zhuǎn) Product A Product B Product C Product D Product E Please insert Title Please insert subtitle