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Contents mall developed by Guild Design Inc. Text Text Text Text Text Text Text Text Creating a Performance Management Architecture Managing Ongoing Strategic Performance 1. Business Strategy Use the business strategy as the starting point 2. Business Objectives Develop key business objectives that will help you to attain your strategy 3. Measures amp。 PowerTemplate 3D Pie Chart A. Products Add your text in here Add your text in here Add your text in here Add your text in here Add your text in here Add your text in here Add your text in here B. Products ? Add your text in here ? Add your text in here ? Add your text in here ? Add your text in here ? Add your text in here 品牌成功關(guān)鍵因素分析 產(chǎn)品是前提 品質(zhì)是制造差異化的基礎(chǔ) 品質(zhì)是控制渠道,贏得消費(fèi)者認(rèn)可,穩(wěn)定市場(chǎng)的基石 品質(zhì)是對(duì)抗價(jià)格戰(zhàn)的最后防線 傳播策略: 品牌是基礎(chǔ) 提升認(rèn)知價(jià)值,獲得溢價(jià)的選擇權(quán) 利潤的保證 認(rèn)牌購買,市場(chǎng)專有化,通路籌碼 不可復(fù)制的優(yōu)勢(shì),構(gòu)筑競(jìng)爭(zhēng)壁壘 分銷是關(guān)鍵 產(chǎn)業(yè)市場(chǎng)化的瓶頸 構(gòu)筑大生產(chǎn) — 大流通 — 大市場(chǎng)的戰(zhàn)略藍(lán)圖 是產(chǎn)品成為商品的橋梁 決勝在終端 消除“腸梗阻” 實(shí)現(xiàn)銷售與傳播 加速產(chǎn)品周轉(zhuǎn) Product A Product B Product C Product D Product E Please insert Title Please insert subtitle 01 02 03 04 05 06 07 08 0912345678910Your own text Please insert Title Please insert subtitle Text Text Text Text Your own text Your own text Your own text Please insert Title Please insert subtitle Product C Product B Product B Product C Product A Product A Please insert Title Pleas