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2024-10-15 11:26 本頁面
【正文】 e systems have been using the Inter for in creasing sales. One example that shows the horizons the Inter opens for both the franchisee and the franchisor es from Los Angeles where Mr. Jaffer who runs PIP Printing stores in a printing job in the systems from London, the employees pulled the order out, and called the film production pany to whom the job was to be delivered and in formed them that the order was received and asked them to e and pick it up. The job was in the hands of the employees of the film production pany after 90 minutes of PIP Printing receiving the order . Chamber of merce, 1998. This story shows what kind of opportunities are on the web for the franchise system. The use of the Inter to generate sales brings up a conflict between the franchisor and the franchisee. This might lead to some legal debate, because in most cases the franchisor grants exclusive rights to the franchisee. Therefore, if the franchisor is trying to claim his rights to the revenues made in the franchisee’s territory, he/she could be violating the franchising contract. Franchise systems mainly use the Inter to attract new franchisees. For example, 85% of Pla Smoothie and PJ’s Coffee’s lead attraction es from the web says its CEO Mr. O’Rouke International Franchise Association, 2020. By offering applications and relevant information for prospective franchisees, franchisors can attract many more people and be much more exposed. This way of attracting franchisees will save the franchisors time, effort, and most importantly money. According to Mr. Jerry Wilkerson, head of the head hunter firm the cost of sending representatives to a franchise exhibition ranges from $ 15000 to $ 20200 Swann C., 2020. As a result of the lower cost of using the web to contract more franchisees, fewer franchisors are going to franchise exhibitions. Now prospective franchisees can visit the web of the franchisor, learn about the requirements, and even apply. This way of generating the leads and their employee gives even more room to cut cost, by eliminating or substantially reducing the need for people directly interacting with prospective franchisees on the phone or through meetings. The degree of use of the Inter by franchise systems vary depending on the industry, capabilities, and some other variables. Some franchisees have furthered their use of the Inter to post their training programmes which are easily accessed by franchisees and their employees. Another use is to provide information, such as, the closest branch to the customer, contact numbers, prices, and menus. This is another tool that franchise systems use extensively. It gives the franchisees the chance to municate with each other and with the franchisor. According to the International Franchise Association IFA the intra is the most basic high tech tool used by franchise systems and the one that both franchisors and franchisees value the most. Franchisors use intras to educate their franchisees and provide their training programmes. For example,Mr. O’Rouke the CEO of Smoothie and PJ’s says that their intra contains recipes, guide lines, operational procedures, links to vendors and suppliers, etc. Another tool that is getting more popular is the Point of Sale POS systems. Advanced POS systems can track customer purchases, keeping and watching levels of inventory, and report fr
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