【正文】 d explain people’s feeling. In the same language environment, the same color can correspond pletely with the same significance. But in the different language environment, the same color word refers to the significance is totally different. Especially the language purpose can not be corresponded to different countries. This kind of word will cause misunderstanding in different environment, so it should not be ignored in translation. For example, if we translate the trademarks such as “紅豆”, “藍(lán)天”, and “白象” directly into “Red Bean”, “Blue Sky”, and “White Elephant”, it would be a Chinese way of translation. If we want to translate the trademark successfully, we should know clearly about the meaning of every color. Now we discuss the meanings of red, white, yellow, blue, green and purple.. Color of redIn terms of emotion, red is always connected with happiness or celebration, in both western and eastern cultures. It expresses joy, ebullience and enthusiasm. For example, in English, redletter days means Christmas day and happy day。 redblooded means full of strength and energy。 redhot used to describe the person, animal or team that is considered almost certain to win a race. In China, red stands for flourish and success. In traditional wedding party, the bride wears red clothes and bridegroom fastens a big red flower in the front of the chest. In the bridal chamber, a pair of “紅雙喜” would be decorated in the middle. All these things are symbols of the love. When celebrating a traditional festival, the Chinese would put up red lantern and play red firecracker in order to celebrate the happy event. “開門紅” means good luck and win victory as soon as one’s standard is raised. “紅光滿面” not only means “glowing with health” but also means “beaming with joy。 radiant。 joyful。 cheerful。 delighted” and “滿堂紅” means allround victory or success in every file. In addition, red stands for fire and blood in the west culture. Specifically, red in tooth and claw means that “involving opposition or petition that is violent and without pity。” a red to a bull means that “something is likely to make somebody very angry?！?be in the red means that “to own money to your bank because you have spent more than you have in your account?！?and see red means that “to be very angry.” From all the examples above, the occidental take red as an awful premonition, and danger. And this point is so different from eastern culture. For example, he turned red means he feels shame, and if it is translated it directly into “見紅”, it means women bleeding before delivering. At last, red also means “get into debt or to the bad” in English. For example, red figure means “赤字”。 in the red means “虧空，欠債”。 red balance means “赤字差額”。 redink entry means “赤字分錄”。 get out of the red means “償清債務(wù)，有盈余”。red gold means “純金” and red cent means“一分錢，一便士”.. Color of blueBlue is a wonderful color, it could bring beautiful daydream to people. Blue used to describe sky and sea. For example, blue sky or blue sea means “藍(lán)藍(lán)的天空，藍(lán)藍(lán)的大?！? But when people use blue to picture sensibility, it conveys a derogatory sense. For example, in a blue mood means sad and depressed。 be fall in the blues means in low spirits。 black and blue means (to hit somebody until they are) cover with bruises 。 a blue Monday means unlucky Monday.In addition, blue can be used to express law and shares. For example blue book means “藍(lán)皮書” the publication of Britain Cortes。 Blue law is an American law, it forbids people go into business on Sundays。 bluechip is a pop and valuable share。 bluesky law is a law about stock jobbing in America.. Color of whiteIn both East and West, white means chasteness, goodness and innocence. For example, snow white is a pure and warmhearted princess。 white lie means a harmless or small lie, especially one that you tell to avoid hurting somebody。 white man is a man who treats people fairly。 a white Christmas means “銀裝素裹的圣誕節(jié)” in Chinese, a white girl means “一個(gè)純潔的女孩” in Chinese and white handed means “公正廉潔” in Chinese. But white still can mean cowardice in English, as in show the white feather. Otherwise, the Chinese wear white clothes and white flowers in the funeral. But the occidental take white as a lucky color. In the wedding party, the bride wears white dress and white gloves. White symbolizes the power and position in West. For example, both white house and Whitehall means American government。 whitecollar means someone working in an office rather than in a factory. Furthermore, white has another meaning in economy. For example, white goods mean large pieces of electrical equipment in the house, such as washing machine and refrigerator etc。 white war is a war with no smoke of gunpowder。 white money means silver coin。 white coal means water power。 white sale means price cutting and the white way means brilliant shopping centre.. The color of blackBlack means people have bad emotion. This is the same in both English and Chinese. For example, “他氣得臉色鐵青,” here “青” means black. And black means tribulation and misfortune in English. For example, black list means a list of the names of the people, panies, products or countries that an organization or a government considers unacceptable and that must be avoided。 Black sheep means a person who is different from the rest of their family or another group, and who is considered bad or embarrassing.。 a black lie means a lie that can not be forgiven。 a black deed means abominable behavior。 a black art means enchantment。 black mail means extortion and ransom。 black man means devil。 blackletter day means unlucky day。 all the American do not like Friday, and call it black Friday, because the economic risk in 1869 and 1873 both happen on Friday. . The color of yellowYellow is one of the warm colors. Because of its high visibility and it is often used in hazard signs and on some emergency vehicles. Yellow is cheerful. In Chinese history, all the emperors wore yellow clothes. Anything is for emperors, it wou