【正文】 份回應是有效的。在有效的回應中， 30%是女性， 68%是年齡在二十歲到二十九歲之間的年輕人，大約 45%是在校大學生。 擬建模型和假定通過偏最小二乘法來測試。在結構方程建模中，偏最小二乘法方法允許調查者同時考慮測量模型參數和結構路徑系數。調查者把這些反饋根據智能手機互聯網使用經歷的不同分類為數個不同的組。 Android smartphone adoption and intention to pay for mobile inter: Perspectives from software, hardware, design, and value Article citation: KuoLun Hsiao, (2020) Android smartphone adoption and intention to pay for mobile inter: Perspectives from software, hardware, design, and value, Library Hi Tech, Vol. 31 Iss: 2, 235 The Authors KuoLun Hsiao, Department of Information Management, National Taichung University of Technology and Science, Taichung, Taiwan, ROC Abstract Purpose – The research goal of this study is to explore the factors influencing the adoption of Android smartphones and the intention to pay for mobile inter services. Design/methodology/approach – The present study proposes a framework based on theory of reasoned action (TRA) from the perspectives of software (interface convenience and perceived content), hardware (perceived infrastructure), design (design aesthetics) and perceived value (emotional value, price/value for money, performance/quality value, and social value). A web survey was conducted, and data were collected from a total of 881 users of Android smartphones in Taiwan. The casual model was validated using partial least squares (PLS) techniques. Findings – The results indicated that the influence of the factors on the intention of the mobile inter users and nonusers were different. Surprisingly, the effect of design aesthetics was not significant in all of the groups. Male users were found to be more likely to read ebooks on their smartphones, as are people with higher personal ines. Practical implications – This study contributes to a theoretical understanding of the factors that promote mobile inter users39。 and nonusers39。 intention to adopt Android smartphones and pay for mobile inter services. The proposed framework can be used by mobile inter service providers and smartphone manufacturers to design the products and marketing strategies. Originality/value – The primary value of this paper lies in providing a better understanding of users39。 and nonusers39。 concerns about Android smartphone adoption and subscription of mobile inter services. Article Type: Research paper Keyword(s): Smartphone。 Android。 Mobile inter。 Perceived value。 Ebooks。 Theory of reasoned action。 Communications。 Mobile technology。 Taiwan. 1. Introduction With the development of mobile inter services, more and more consumers are adopting smartphones as their primary munication device. Worldwide smartphone sales to end users reached 115 million units in the third quarter of 2020, up 42 percent from the third quarter of 2020, with most based on Android, Symbian, Windows Mobile, and iOS operating systems. In particular, Google39。s Android, which is available on all carriers for a wide range of handsets from multiple manufacturers, accounted for percent of the worldwide market in 4Q2020. A smartphone offers more advanced puting ability and connectivity than a feature phone, and typically includes a highresolution touch screen and offers wirelessinter access to web pages through a builtin web browser. Telemunication panies have recently begun to promote smartphone products in hopes of promoting mobile inter