外文文獻翻譯--論安卓智能手機的采用和為手機互聯(lián)網(wǎng)付費的意圖(存儲版)
【正文】 ingapore, Japan and Australia having higher smartphone ownership rates. Across all markets, smartphone usage is more prevalent among younger, male and better educated groups. One in two online consumers use a Smartphone in Taiwan, with Android holding a 71 percent market share of smartphone operating systems. A pretest and pilot test were conducted to validate the questionnaire items. The pretest invited two smartphone experts to assess the logical consistency, ease of understanding, question sequence and contextual suitability of the items. Ten people who had been using Android smartphones for at least one year were invited to evaluate the wording of the items. Their ments resulted in a few minor changes to the wording and sequence of the questions, with the revised questionnaire presented in the Appendix. Announcements about the online questionnaire were posted on web sites and bulletin board systems featuring smartphonerelated activities in Taiwan. Potential respondents were incentivized to participate by the opportunity to win gift certificates in a lucky draw. To prevent duplicate submissions, respondent identities were checked by their and IP address on receipt of the questionnaire. An initial total of 957 responses were collected, of which 76 were either inplete or duplicates, leaving 881 valid responses. Of the valid respondents, 30 percent were female, and 68 percent were between 20 to 29 years of age. About 45 percent of respondents were current university undergraduates. The proposed model and hypotheses were tested using partial least squares (PLS) analysis. As in structural equation modeling (SEM), the PLS approach allows researchers to simultaneously assess measurement model parameters and structural path covariancebased SEM, PLS focuses on maximizing the variance of the dependent variables explained by the independent ones rather than reproducing the empirical covariance matrix. The advantages of PLS are that it imposes minimal restrictions on measurement scales, sample size, and residual distributions. In our model, all items are viewed as the effects (rather than causes) of latent variables, thus they are modeled as reflective indicators. Given the relatively small sample size (Nnon–user=114), the respondents are classified into different groups according to their experience using mobile inter services. 。s research model proposes ten hypotheses, which are described in detail below. Interface convenience In this study, interface convenience is defined as the extent to which an individual believes that Android systems provided by manufacturers would provide an easy and efficient means of user–system interaction indicated that interface quality will influence the user39。s attitude) and a social factor (. a subjective norm). TRA has been used as the basis of several information system (IS) acceptance models, including web site usage and ebanking. TRA is a general model, which does not specify beliefs about a particular behavior. Hence, researchers need to consider other salient beliefs when adapting TRA to explain different adoption behaviors. From its initial release, Android has been constantly improved either in terms of features or supported hardware, and has been extended to an expanding range of devices. Android39。 Perceived value。調查者把這些反饋根據(jù)智能手機互聯(lián)網(wǎng)使用經(jīng)歷的不同分類為數(shù)個不同的組。調查者還邀請了十位安卓智能機使用時間在一年以上的用戶來評估問卷的用
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