外文翻譯---比較研究戰(zhàn)略目標和有效性的傳統(tǒng)企業(yè)實施電子商務-電子商務-文庫吧
2025-04-17 09:21 本頁面
【正文】 inter and technologies such as Electronic Data Interchange (EDI), Electronic Funds Transfer (EFT), electronic mail (), inter activities such as web pages can be observed under the scope of emerce (Turba a/, 2020。 Mustaffa and Beaumont, 2020) Organizations can be classified into three basic types based on their usage of emerce such as brickandmortar organizations, clickandmortar organizations and virtual (pureplay) organizations (Turban et a/, 2020。 Bendoly et a/, 2020) B2B emerce is defined as performing business operations between an organization and its partners through the use of inter and online technologies (Teo and Ranganathan,2020). Information technology has a significant and major role for facilitating the interaction between the customer organization and its suppliers, as electronic connection between the supply chain members, provided by emerce leads to an improved relationship among business partners (Mclvor et al,2020). The improvements in B2B emerce brings new advantages for the organizations in the management of supply chain works and eenable procurement, distribution, munications, sales and marketing and financial systems among business partners (Harrison and Waite, 2020). Among the effects of B2B emerce, the major benefit is the establishment of a new and more costeffective supply chain work, which creates about 90% of all emerce by value and size (Nagurney et al., 2020). Hence, most organizations consider B2B emerce as a necessity to improve their performance as well as profitability (Kaefer and Bendoly,2020). B2B emerce enables panies to take their activities in a larger area (Wrigley and Currah,2020) and provides supplier involvement iri their new product development activities (Mclvor et al., 2020), which leads to an increase in productivity (Zank and Vokurka, 2020). B2C emerce, also referred as etailing, can be defined as the online retail transactions between a pany and individual shoppers (Turban et a/., 2020).According to Chun and Kim (2020) consumers preferring online transactions rather than the traditional methods increase, as the inter provides more information with less transaction costs. Factors that motivate the customers regarding online shopping can be listed as,broader selections, petitive pricing and greater access to information (Chen and Macredie, 2020). The main factors that influencing B2C emerce in order to diminish transaction costs can be defined as, product digitizability, product plexity and sensitivity, product tangibility or industry structure characteristics such a market thinness or customer dispersion (Strebinger and Treiblmaier, 2020). Web site is one of the most important factors in B2C emerce and in this context, usability and design attitudes such as download delay, navigation, content, interactivity, responsiveness (Zviran et a/., 2020),information quality, service quality, system use,playfulness and system design quality (Liao et a/.j 2020。Rajagopalan and Deshmukh, 2020) can be considered as the crucial factors affecting user satisfaction. B2B2C emerce can be explained as a bination of both the B2B and B2C emerce. This type of relationship can be observed when the customer is not able to give or does not prefer to order directly through the inter. Organizatiod’s distributors provide information about the products, give relevant advices and consultation as well as take orders (Chang and11, 2020). C2B emerce occurs between individuals who are selling goods and organizations searching for the best offer for the products they are in need of (T
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