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. II. China Travel Service, the development trend of emerce 1, emerce impact on the traditional supply chain Recently, a survey of tourism trends in search engine reports that tourism products as a new model of online distribution, with high efficiency and highquality advantages, bee a convergence of the end consumer and the demand for travel suppliers ways。 as travel search engine Qunar will reduce the work of tourism enterprises the gap between the petition. Travel search engine exists as a separate format, and has given rise to the entire online travel industry, quietly changing. Represented by a search engine, new ebusiness model is on all aspects of tourism impact and perate into the traditional supply chain. In traditional supply chains have emerged in the tourism professional search engine marketing platform for the work, the work of wholesalers, B2C work distribution, direct marketing and other travel suppliers at different levels of the value of even the business model. One for tourists, tourism, professional search engine is the most mon functions of the price ticket and hotel search, you can for a flight to a different hotel from the list of price parison site, to achieve usercentric, highefficiency aggregation of information. 第 2 頁 One supplier for a number of panies to develop a revenue management system, by the mathematical model of intelligent help travel suppliers in a large number of online and traditional distribution channels to develop between the best price and best availability for distribution, with a view to maximize the realization of benefit. Some local Chinese GDS, B2B2C Union Web site and book are also eager to try to develop into a pool of hundreds of thousands of tourism products of the wholesale platform, through travel agents, travel agents for small and mediumsized retail, winwin collaboration. Direct sales platform for the emerging tourism have begun to debut to the scenic spots, travel agencies, hotels and other tourist services rental online store and the provision of the work (or crossmedia) marketing services, charge an annual fee of relatively fixed rent. In short, China39。s work in 2020 showing a diversity of tourism trends in the intermediary, each have an innovative attempt to change the travel value chain, a link, forming a work of direct sales, work brokers and intermediaries online multilevel plex. 2, the long tail of tourism products GOOGEL and in the main search engine Baidu, the online news and online products and phase out outdated rate of speed than before to after a lot of slow. As the search engines measure the relevance of their main targets is to import 第 3 頁 But it must be noted that these personalized products often rely on tourism to a munity to bring together a work of their effective market demand. Largescale tourism and emerce plat