【正文】 to carry out crosscultural munication effectively, we should take proper municate ways, overe the disadvantage factors and make rational use of verbal and nonverbal factors (Cui 127). Larry A. Samovar suggested that people came to realize that culture has a profound effect on municate. Our awareness of culture and experience decides our knowledge of the world as well as how we municate in this world (Samovar 3). Only by acknowledging the major factors of influencing crosscultural munication can people find apt and specific ways to solve problems. People need to try to improve language petence and cultural literacy, so that they can enhance cultural exchange and fulfil the purpose of crosscultural munication. 1 Definition and importance of crosscultural munication With the global economic integration flood tide, the internationalization of China strengthens day by day. China and other countries are being closer and closer in politics, economy and cultures. It is undoubted that crosscultural munication will play an important role in this process. So it is necessary for us to study the importance of crosscultural munication. XXXX 畢業(yè)論文 2 Definition of crosscultural munication Culture is the foundation of munication. There are more than one hundred definitions of the English word culture offered by researchers from perspectives. The following definitions are just some of the wellknown ones. “Culture may be defined as what a society does and thinks.” “What really binds men together is their culture— ideas and the standards they have in mon” (qtd. in Xu 40). The reason why so many definitions have been suggested is that culture is plex, multidimensional, and allpervasive. There are also several levels of culture. On the material level culture has an economy that provides a way to produce and exchange material goods in order to survive. A material culture provides humans a way to feed, shelter, and clothe themselves. On the social level culture gives humans a way to organize themselves. Social culture involves kinship and family. It also gives societies a work life and political structure. The last level of culture involves the ideological. It gives a group of people a unique way of thinking about beliefs, values, and ideals. All of these different aspects of culture give humans an understanding of how the world works and how they live and act in their own environment. Communication is the basis of all human contact. It is difficult to find a single definition of human munication, for example, over twenty years ago, Dance and Larson reviewed the literature on munication and found 126 definitions of munication。 since then, countless others have been added to their list (Samovar 22). Two reasons why it is difficult to locate a single definition of munication are the plex nature of munication and the issue of intentionality and unintentionality. Communication is also a twoway process. When you municate you perceive the other persons responses and react with your own thoughts and feelings. It is only by paying attention to the other person that you have any idea about what to say or do next. The field of munication focuses on how people use messages to generate meanings within and across various contexts, cultures, channels and media. The field promotes the effective and ethical practice of human munication. XXXX 畢業(yè)論文 3 Crosscultural munication is munication between members of different cultures. This definition is simple, but the process is plex. Crosscultural munication involves differing perceptions, attitudes, and interpretation. Even two people from the same culture can have munication problems. Crosscultural munication is about how people from different cultural backgrounds endeavor to municate. The core of crosscultural munication is to establish and understand how people from different cultures can municate with each other. Crosscultural munication, as many scholarly fields, is a bination of many other fields. These fields include anthropology, cultural studies, psychology and munication. Importance of crosscultural munication With the development of the munications between people from different cultural backgrounds, more and more scholars or laymen have realized the importance of crosscultural munication. Crosscultural munication, as you might suspect, is not new. Wandering nomads, religious missionaries, and conquering warriors have encountered people differrent from themselves since the beginning of time. Those meetings were frequently confusing and quite often hostile. In ancient times, the recognition of alien differences lacked acpanying cultural knowledge and often elicited the human propensity to respond malevolently to those differences. This sentiment is still a powerful element in today’s social and political rhetoric. For instance, it is mon in today’s society to hear that all of the social and economic problems in the United States are caused by immigrants. Despite the persistence of this notion, today’s crosscultural encounters differ from early meetings. They are more abundant, and because of the interconnectedness of the world, more significant. We can now board a plane and fly anywhere in the world in a matter of hours, and the reality of a global economy makes today’s contacts far more monplace than in any other period of the world’s history. In just a single year, 1994 to 1995, multinational panies boosted their international investments 40 % to a record $315 billion. XXXX 畢業(yè)論文 4 The web linking us together bees vivid when we see a newspaper headline that tell us “Americans Once Again into Africa…And Staying a Lot Longer in Bosnia” (qtd. in Samovar 3). Additionally, the emergence of the information age has allowed us the opportunity to expand our knowledge so that the recognition of cultural differences need not result in hostile encounters. The above examples emphasize the changes that have taken place throughout the world and at home. Communication is an important mean of expressing yourself because it exists different ways of expression and