搜索引擎優(yōu)化互聯(lián)網(wǎng)技術(shù)(已改無錯字)
2023-03-22 01:05:56 本頁面
【正文】 to format the look of standard HTML headings ? If graphical text desired for headings, consider image replacement methods Emphasizing Keywords ? Emphasize text keywords to show search engines users that “this is important” to the theme of the page. ? Use strong for bold ? Use em for emphasize ? Do not use b or i (outdated/obsolete) ? Only emphasize short segments of words (14 words). ? Any more loses impact value of emphasis。 everything is emphasized。 dilutes keyword meaning Images ? Give your images descriptive filename ? Include keywords where it makes sense ? Use the alt attribute to provide information about the image ? Short description of image ? Include keywords where it makes sense ? Make sure it makes sense to humans ? Aids in usability ? Don’t stuff keywords here。 considered ? Don’t use images in place of text. If required, consider image replacement techniques Links ? Important part of overall search algorithm ? However, not as important as it once was… ? Links within your site to pages within your site (internal links) have some value ? Inbound links to your site/pages/content from quality, authoritative sources (external links) considered unbiased, proof that your content is quality ? The link’s anchor text is very important ? Should contain relevant keywords ? Raises the link’s value Inbound Link Best Practices ? Obtain links only from quality, authoritative sources related or relevant to your site ? Strive for top sites (example: CNN, Wikipedia) ? Top sites have good PageRank ? Google term for the quality of inbound links ? Can view PageRank levels from Google Toolbar ? Top sites have been around a while ? Links to any page on your site。 not just homepage ? Deep linking good ? Do not obtain links from “shady” sources ? Link farms, rings ? Link exchanges from sources of little/no Page Rank ? Do not purchase links from others Link Building Ideas ? Blogs ? create a blog ? link to your site ? ment on other subject related, relevant blogs ? RSS Feed Syndication ? Syndicate information from your site / blog to be displayed on other websites ? Control the anchor text ? Press Releases ? submitted to online PR distributors ? Link back to your site ? Articles ? topics of expertise, syndicated on the web ? Link back to your site ? Industry Sources / Subject Authority Websites Who’s linking to you ? Google – Webmaster Central ? Internal External (inbound) links ? Yahoo – link:[URL] Other Optimization Ideas ? Google Base / Product Search / One Box ? Google Base: Online database of products. ? Originally created for classifieds ? Can upload information about your products ? Google Product Search (formerly Froogle) ? Shopping search engine providing searchable index of products for purchase ? Google One Box ? For certain keywords, displays content above the anic search results Google Base / Products Search / OneBox Google Base / Products Search / OneBox Google Base / Products Search / OneBox Analyze/Monitor your site ? Use an Analytics tool to monitor your site ? Visits ? Conversions ? Referrals ? Sites, URLS, Keywords ? Use a Monitoring tool to monitor your site’s ranking ? Ranking (based on keyword) ? Research petitors ? Age ? Inbound links ? Keywords used C
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