搜索引擎優(yōu)化互聯(lián)網(wǎng)技術(shù)(完整版)
【正文】 ? ROI can be difficult to manage ? Clickfraud SEO Ethics White Hat/Good vs. Black Hat/Evil ? White Hat ? Follows search engine guidelines ? Strives for best possible search engine ranking。 everything is emphasized。 :05:0201:05:02March 22, 2023 ? 1他鄉(xiāng)生白發(fā)，舊國(guó)見(jiàn)青山。 :05:0201:05Mar2322Mar23 ? 1世間成事，不求其絕對(duì)圓滿(mǎn)，留一份不足，可得無(wú)限完美。 , March 22, 2023 ? 閱讀一切好書(shū)如同和過(guò)去最杰出的人談話(huà)。 2023年 3月 22日星期三 1時(shí) 5分 2秒 01:05:0222 March 2023 ? 1一個(gè)人即使已登上頂峰，也仍要自強(qiáng)不息。勝人者有力，自勝者強(qiáng)。 。 2023年 3月 22日星期三 1時(shí) 5分 2秒 01:05:0222 March 2023 ? 1做前，能夠環(huán)視四周；做時(shí)，你只能或者最好沿著以腳為起點(diǎn)的射線(xiàn)向前。 , March 22, 2023 ? 雨中黃葉樹(shù)，燈下白頭人。 eliminate forms menu –based navigation ? Redirects ? Search engine view meta JavaScript redirects as . ? Only use server –side permanent 301 redirects ? Search bot will learn, update it’s information Google Search Engine Crawling Issues ? Flash ? Flash sites ? Use Flash as an embellishment your site content ? Methods available to improve Flash accessibility ? See ? Frames ? Avoid at all cost ? CSS techniques can provide similar capabilities Search Engine Crawling Issues ? ContenttoCode Ratio (example 203kb) Code used to display page vs. Content that is displayed (X)HTML + attributes CSS (embedded inline) JavaScript vs. Text Images vs. In browser, view source to view code bloat Search Engine Indexing ? How to: 1. Obtain links to your site from authoritative sources ? Will get crawled/indexed anically 2. Submit your site to the search engines ? Google ? Yahoo ? MSN ? Ask (?) ? What about the others? 3. Monitor your indexed pages Bruce Clay Search Engine Relationship Chart Google Webmaster Central Google Webmaster Central Google Sitemaps Implementing Optimization ? Domain / Site ? Page Elements ? Links Domain / Site Optimization ? Age of site ? Builds prominence, credentials ? Inbound link popularity into site ? Topical inbound link relevancy into site ? Link/Content topical theme ? Frequency of new inbound links ? Number of queries over time where site appears in results ? Keywords in Domain ? Keywords in folder structure Page Optimization ? Age of document ? Freshness of document ? Page filename (use keywords, hyphens as separators) ? /Quality/Relevance of inbound/outbound links ? Page theme (content focused on a single topic, not topically scattered) ? Leverage CSS layouts with external stylesheets and external JavaScript to increase ContenttoCode ratio Page title ? One of the most important things you can do – fast ? Unique title for every page on your site ? Should contain one or two keywords, specific to the content on the page ? Most important keyword/phrase at beginning of title ? Repeat keyword/phrase up to 2 times ? Limit to approx. 65 characters ? Will appear as browser window title, link label in search results ? Write the title to be persuasive to humans Page title ? Code example: titleRubber Widgets – Largest Selection of Rubber Widgets/title ? Dreamweaver example: Page title What about dynamic pages? ? Use variables in the title to interject keywords for the content of that page/record Example: title%Prod_Name% Best Select of %Prod_Name%/title Page META Description Keywords ? Meta tags placed in head portion of page Example/Syntax:
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