搜索引擎優(yōu)化互聯(lián)網(wǎng)技術(shù)-文庫吧資料
2025-03-07 01:05本頁面
【正文】 (Webbased Free) ? Mint (Webbased Fee) ? Omniture (Webbased Fee) ? Webtrends (Webbased – Fee) Monitoring ? Web CEO (Clientbased – Trial/Fee) ? SEO Tool Rank Checker (Webbased – Free/Fee) ? SEO for Firefox (Browserbased) ? Google Toolbar (Browserbased) Resources Books ? Search Engine Marketing – Mike Moran Bill Hunt ? Search Engine Optimization for Dummies – Peter Kent ? Building Findable Websites – Aaron Walter ? Search Marketing Strategies – James Colborn ? Web Analytics Demystified – Eric Peterson ? Web Metrics – Jim Sterne ? The Online Copywriter’s Handbook – Robert Bly Resources Web Sites ? Search Engine Land ? SEOmoz ? Web Engine Watch Podcasts (search for these in iTunes or Google) ? Daily SearchCast ? SEO 101 Online Courses ? – Search Engine Optimization Questions? Dennis Deacon – Blog: ? 靜夜四無鄰，荒居舊業(yè)貧。 dilutes keyword meaning Images ? Give your images descriptive filename ? Include keywords where it makes sense ? Use the alt attribute to provide information about the image ? Short description of image ? Include keywords where it makes sense ? Make sure it makes sense to humans ? Aids in usability ? Don’t stuff keywords here。 check for theme relevancy HTML Headings h ? Include primary or supporting keywords in your highest heading tag (h1) ? Place supporting keywords in these heading tags ? h2 … h6 ? Make sure it makes sense to humans ? Use CSS to format the look of standard HTML headings ? If graphical text desired for headings, consider image replacement methods Emphasizing Keywords ? Emphasize text keywords to show search engines users that “this is important” to the theme of the page. ? Use strong for bold ? Use em for emphasize ? Do not use b or i (outdated/obsolete) ? Only emphasize short segments of words (14 words). ? Any more loses impact value of emphasis。 displayed as result snippet under link label above URL. ? Limit to 100200 characters ? Keywords: Banished long ago by search engines due to spamming. No value Use the Description to persuade titleGlacier Bay Highlights Alaskan Glacier Bay Cruise/title meta name=description content=Save up to $300 per cabin ends 3/31/08! This Alaskan Glacier Bay cruise itinerary is a perfect shorter getaway cruise in the beautiful remote wilderness of Alaska39。 it’s not a fad SEO Workflow Keyword Research and Analysis Analyze Site for Crawl / Performance issues Implement Optimizations Monitor results Repeat as needed Keywords ? The core of Search Engine Optimization ? Keywords are the terms used by searchers to find information ? The goal is to leverage and implement the same keywords throughout your content in a natural manner, to match the audience who’s searching for your information and you’re looking to attract ? Keyword discovery and analysis is never ending Keyword Discovery ? Known keywords ? Ask the business owner ? Ask the customers ? Check the current server logs or analytics tool ? Check the site search logs ? Competitor’s keywords ? Look at the words in the title tag / browser bar ? View source to view their META keywords ? Use tools to harvest the keywords or phrases prominent on their site Keyword Discovery Analysis ? A
教學課件相關(guān)推薦
鄂ICP備17016276號-1