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【正文】 Resources Search Engine Relationships ? Bruce Clay’s Search Engine Relationship Chart Keyword Tools (online) ? Google AdWords: Keyword Tool ? Trellian Keyword Discovery ? Wordtracker ? SEOBook SEOTools Keyword Suggestion Tool Keyword Tools (clientbased) ? Web CEO Resources Analytics ? Google Analytics (Webbased Free) ? Stat Counter (Webbased Free) ? Mint (Webbased Fee) ? Omniture (Webbased Fee) ? Webtrends (Webbased – Fee) Monitoring ? Web CEO (Clientbased – Trial/Fee) ? SEO Tool Rank Checker (Webbased – Free/Fee) ? SEO for Firefox (Browserbased) ? Google Toolbar (Browserbased) Resources Books ? Search Engine Marketing – Mike Moran Bill Hunt ? Search Engine Optimization for Dummies – Peter Kent ? Building Findable Websites – Aaron Walter ? Search Marketing Strategies – James Colborn ? Web Analytics Demystified – Eric Peterson ? Web Metrics – Jim Sterne ? The Online Copywriter’s Handbook – Robert Bly Resources Web Sites ? Search Engine Land ? SEOmoz ? Web Engine Watch Podcasts (search for these in iTunes or Google) ? Daily SearchCast ? SEO 101 Online Courses ? – Search Engine Optimization Questions? Dennis Deacon – Blog: ? 靜夜四無鄰，荒居舊業(yè)貧。 2023年 3月 上午 1時 5分 :05March 22, 2023 ? 1行動出成果，工作出財富。 2023年 3月 22日星期三 上午 1時 5分 2秒 01:05: ? 1楚塞三湘接，荊門九派通。 01:05:0201:05:0201:05Wednesday, March 22, 2023 ? 1知人者智，自知者明。 上午 1時 5分 2秒 上午 1時 5分 01:05: MOMODA POWERPOINT Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce id urna blandit, eleifend nulla ac, fringilla purus. Nulla iaculis tempor felis ut cursus. 感謝您的下載觀看 專家告訴 。 01:05:0201:05:0201:053/22/2023 1:05:02 AM ? 1越是沒有本領(lǐng)的就越加自命不凡。 01:05:0201:05:0201:05Wednesday, March 22, 2023 ? 1不知香積寺，數(shù)里入云峰。 2023年 3月 22日星期三 上午 1時 5分 2秒 01:05: ? 1比不了得就不比，得不到的就不要。 dilutes keyword meaning Images ? Give your images descriptive filename ? Include keywords where it makes sense ? Use the alt attribute to provide information about the image ? Short description of image ? Include keywords where it makes sense ? Make sure it makes sense to humans ? Aids in usability ? Don’t stuff keywords here。 May 2023 Dennis Deacon – Agenda ? What is SEO ? Relevancy ? Keywords ? Search Engines: How content is obtained ? Site / Domain Factors ? Page Factors ? Links ? Other optimization ideas What is Search Engine Optimization? ? A subset of Search Engine Marketing ? Sometimes considered to be unique to SEM ? Focuses on the natural, anic relevancy and ranking of content in search results. ? Some practices extended into Search Engine Marketing (. obtaining links) Then, what is Search Engine Marketing? ? The act of promoting content. ? The overall activity around using search engines to market a site or online entity. ? Includes: ? Search Engine Optimization ? Paid Inclusion ? Pay Per Click (PPC) SEO vs. SEM PPC SEO vs. SEM PPC SEO SEM/PPC Pros ? Free (not including resources) ? Searchers click on anic search results more often than paid PPC links ? Excellent at creating awareness quickly ? Campaigns can be budgeted to fit a business’s needs Cons ? Time consuming ? Takes longer to see results ? Can be pricey ($25$100,000 a month) ? Must be managed constantly (daily/weekly)
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