電子商務(wù)第一部分(已改無錯字)
2023-02-15 02:34:40 本頁面
【正文】 hrinking government budgets subsides 政府補(bǔ)貼緊縮Increased importance of ethical and legal issues道德與法律問題增加Increased social responsibility of anizations 企業(yè)社會責(zé)任的增加Rapid political changes 政策的迅速變化技術(shù)(Technological pressures)Rapid technological obsolescence 技術(shù)迅速過時Increase innovations and new technologies新技術(shù)與創(chuàng)新多Information overload 信息爆炸組織 /企業(yè)的反應(yīng)? Business pressuresanizationEMAny time, any placeAny wayBPRCycle timeEmpowermentCollaborative workMass customizationRestructuring, teamContinuous improvementImproved productivityImproved decision makingChange managementCRM, JITBusiness allianceJoint venturesVirtual corporationsStrategic System戰(zhàn)略系統(tǒng)（ Strategic system）?戰(zhàn)略優(yōu)勢?戰(zhàn)略系統(tǒng)能為企業(yè)提供戰(zhàn)略上的競爭優(yōu)勢，擴(kuò)大市場份額，與供應(yīng)商談判時處于有利地位，阻止競爭者的入侵。?FedEx的例子 :跟蹤系統(tǒng)；引入了基于WEB的新系統(tǒng)。BPR商務(wù)流程重組?BPR:實(shí)施一些計劃來提高生產(chǎn)效率、質(zhì)量和服務(wù)水平。 ?70% 的美國大企業(yè)再實(shí)施 BPR?Ford： 1993reduce 80% departments?DELL公司以電子化的方式來接受訂單，并借助 ERP軟件把他們實(shí)時的轉(zhuǎn)到 “準(zhǔn)時制組裝流程中 ”。CRM客戶關(guān)系管理?CRM:數(shù)字革命的主要特征是客戶討價還價的能力比以前更強(qiáng)了，而且還在繼續(xù)增強(qiáng)。?企業(yè)要想留住客戶并讓他們高興，客戶關(guān)系管理可以做到這一點(diǎn)。EM電子市場?EM，無論是私人的還是公共的，其交易效率都是最大化的，其成員之間的競爭也是全球化的。Business alliance –商業(yè)聯(lián)盟?許多公司認(rèn)識到與其他公司甚至是競爭者進(jìn)行聯(lián)盟對自己都是有利的。比如：資源共享合作關(guān)系，建立長期供應(yīng)關(guān)系，進(jìn)行合作研究等。EC所帶來的收益The Benefits of Electronic Commerce– Expands the marketplace to national and international markets—— 市場全球化– Decreases the cost of creating, processing, distributing, storing and retrieving paperbased information—— 降低成本– Ability to create highly specialized business—— 專業(yè)化商務(wù)– Allows reduced inventories and overhead by facilitating “pull” type supply chain management—— 供應(yīng)鏈優(yōu)化– The pull type processing allows for customization of products and services which provides petitive advantage to its implementers—— 客戶定制化Benefits to Organizations對組織Benefits to Organizations (cont.)–Reduces the time between the outlay of capital and the receipt of products and services —— 快速進(jìn)入市場–Supports business processes reengineering (BPR) efforts: productivity—— 流程重組–Lowers telemunications cost the Inter is much cheaper than value added works (VANs) —— 低廉的通訊成本–Other: image, customerservice, new partner, reducedcycle time, flexibility, transportation cost, paperless, simplified processes—— 其他消費(fèi)者得到的收益Benefits to Customers–Enables customers to shop or do other transactions 24 hours a day, all year round from almost any location —— 全天候服務(wù)–Provides customers with more choices —— 更多選擇–Provides customers with less expensive products and services by allowing them to shop in many places and conduct quick parisons —— 較低的成本–Allows quick delivery of products and services in some cases, especially with digitized products —— 及時交貨Benefits to Customers (cont.)– Customers can receive relevant and detailed information in seconds, rather than in days or weeks —— 實(shí)時得到商品信息– Makes it possible to participate in virtual auctions —— 參加拍賣– Allows customers to interact with other customers in electronic munities and exchange ideas as well as pare experiences —— 電子社區(qū)中的信息交流– Electronic merce facilitates petition, which results in substantial discounts. —— 促進(jìn)競爭– 免稅社會得到的收益 Benefits to Society– Enables more individuals to work at home, and to do less traveling for shopping, resulting in less traffic on the roads, and lower air pollution —— 便利的工作方式– Enables people in Third World countries and rural areas to enjoy products
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